Kesatria Malaysia Programme is modelled on the best of similar programmes internationally, also known as the conference ambassador programme.
The Kesatria Malaysia-Industry Champions are most often the president or past president of national associations or industry leaders in their field of expertise and recognised for their professional achievements in bidding for and hosting major international conventions.
Why Become a Kesatria?
The benefits of serving as a Kesatria Malaysia – Industry Champion include:
Government and industry recognition for their contributions.
Publicity opportunities for the Industry Champions and their respective national associations through media activities.
Invitations to attend networking and special events throughout the year.
Eligible for travel assistance for bid activities.
Promotional materials to help with bidding efforts.
Latest News
5 May 2026
MYCEB ASSOCIATION DAY 2026 REINFORCES LEADERSHIP, GOVERNANCE, AND COLLABORATION IN THE BUSINESS EVENTS SECTOR
The Malaysia Convention & Exhibition Bureau (MyCEB) successfully hosted MyCEB Association Day 2026 at Sunway Resort Hotel today, bringing together association leaders, policymakers, and industry stakeholders to strengthen collaboration and advance Malaysia’s position as a leading Business Events destination.
MyCEB Association Day & Kesatria Malaysia Induction 2025
The Malaysia Convention & Exhibition Bureau (MyCEB) successfully hosted the MyCEB Association Day 2025 & Kesatria Malaysia Induction Ceremony today at Shangri-La Kuala Lumpur. This event brought together leaders from key industry associations who have previously organized large-scale international events. Their role is to voluntarily assist in identifying and encouraging potential local hosts to bid for and stage international conventions.
