Malaysia Business Events Week (MBEW)

Spicing Up Business Events

MITEC I 4-6 August 2025

The go-to platform for Business Events professionals in Malaysia and beyond — to connect, create, and lead the next wave of possibilities.

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Discover MBEW

Malaysia Business Events Week

Our flagship event dedicated to bringing together Malaysia's business events industry and its stakeholders for a dynamic platform of learning, discussion, idea exchange, business exploration, networking, and innovation.

MBEW encompasses a comprehensive series of seminars, workshops, dialogue sessions, expos, networking opportunities, and media events that actively involve all sectors and participants within the business events industry. By fostering collaboration and unity, we aim to enhance Malaysia's global reputation and position in an increasingly competitive international business events market.

Spicing Up Business Events embodies the perfect blend of planning, execution, networking and innovation, the essential ingredients that bring business events to life. At Malaysia Business Events Week (MBEW), ideas move beyond discussion - a space where ideas are not only shared, but shaped into real-world impact. Marking its 10th anniversary, MBEW honours a decade defined by connection, innovation, and the boundless possibilities ahead.

#MBEW2025 #MITEC

Join us for three power-packed days of learning, networking, and innovation at

Malaysia Business Events Week 2025

Malaysia’s Business Events Achievements Since 2009

Business Events

Events

3,105

Delegates

3,223,491

International Delegates

1,656,942

Estimated Economic Impact

RM20.18B

Total Business Events By Segment

Conventions
The following conventions are based on the following criteria:

International or homegrown conference
150 international delegates (or 50 if Iisted in ICCA)
Event duration is minimum of 3 days

Convention

298

Exhibitions
The following exhibitions are based on the following criteria:

Trade or semi-trade exhibition
At least 2,000sqm of space
500 international attendees
Event Duration is minimum of 3 days

Exhibition

Corporate Meetings and Incentive

The following corporate meetings and incentive events are based on the following criteria:

Minimum of 100 international delegates staying at 4-5-star hotels for at least 2 nights with a total of 200 room nights.

Corporate Meetings & Incentives

International Sporting Events

Total Visitors Spent

RM304.2M

Events

Estimated Economic Impact

RM500.6M

International Delegates

17,431

Invest in Your Growth.

Multiply Your Impact.

MBEW connects you with the people, ideas, and innovations shaping the future of business events.

Expert-Insights

Talks by influential industry leaders sharing actionable insights

Strategic Networking

Opportunities to collaborate with peers, stakeholders, and potential partners

Emerging Trends & Perspectives

Exposure to global ideas and strategies shaping the future of business events

Business Innovation & Productivity

Discover tools, tactics, and ideas to improve how you work and grow

Industry-Driven Education

Customised programmes led by seasoned business event professionals

Brand Exposure & Recognition

Strengthen your brand presence in the industry

The Must-Attend Gathering for

Business Events Professionals

Whether you’re driving strategy, managing logistics, or shaping the future of events, this is the platform to thrive. MBEW 2025 is perfect for:

Event Organisers & Planners
From boutique agencies to large-scale producers — if you build experiences, this is your space.
Hotels & Venue Professionals
Sales, operations, and events teams from spaces that host business and corporate gatherings.
Event Suppliers & Solution Providers
AV, tech, décor, logistics, platforms — if you support events, you're part of the conversation

Government & Agencies
Ministries,Tourism boards, and policy leaders driving the business events economy.
Associations, Bureaus & Regional Clients
Industry bodies, state convention bureaus, and buyers across Southeast Asia.
Media, Academics & Future Talent
Journalists, researchers, lecturers, and students shaping tomorrow’s industry.

The Experience that

Moves the Industry

Event highlights

Hands-Only CPR Course
4th August 2025
In collaboration with The National Heart Association of Malaysia. Discover how you can make a life-saving difference with practical course teaches hands-only CPR — a straightforward technique that focuses solely on chest compressions, without the need for mouth-to-mouth breaths. It's designed to empower bystanders to respond effectively during sudden cardiac emergencies, especially in adults.
learn more
register now
SPICE Market Networking
4th August 2025
Explore the SPICE Market featuring a curated blend of Authentic Malaysian products, crafts and gifts – a celebration of rich heritage and vibrant culture of Malaysia.
learn more

News & Announcements

Empowering Change Through Sustainability

At MBEW 2025, sustainability is more than a buzzword — it’s our collective mission. Join us in making conscious choices that lead to a cleaner, greener future for the events industry.

Empowering Change Through Sustainability

At MBEW 2025, sustainability is more than a buzzword — it’s our collective mission. Join us in making conscious choices that lead to a cleaner, greener future for the events industry.

Empowering Change Through Sustainability

At MBEW 2025, sustainability is more than a buzzword — it’s our collective mission. Join us in making conscious choices that lead to a cleaner, greener future for the events industry.

Empowering Change Through Sustainability

At MBEW 2025, sustainability is more than a buzzword — it’s our collective mission. Join us in making conscious choices that lead to a cleaner, greener future for the events industry.

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Empowering Change

Through Sustainability

Malaysia’s vibrant Business Events scene is driving a powerful shift toward greener, more responsible events. Join us in leading the change.

Sip sustainably! Bring your own reusable water bottle.

Contribute to emission reduction by carpooling, biking, or utilising on public transportation.

Share your sustainability journey. Inspire others with your eco-actions and event experiences on social media using our event hashtag at #MBEW2025 #MiTEC

Recycling, it’s a small act with a big impact

Connect with fellow attendees to share ideas and inspiration for sustainable living.

Exhibit at

BE Xchange

Step into a high-impact space designed for sellers and buyers to connect with purpose. Present your brand to targeted association buyers, unlock one-on-one meetings, and explore untapped business potential — all in one platform built for results.

Why Exhibit

Engage directly with qualified buyers
Highlight your expertise and offerings
Build relationships that drive long-term business
Gain visibility in the regional events community

view details

Voices That Inspire.

Insights That Empower.

Be inspired by influential voices, bold ideas and innovation that challenge the status quo and ignite meaningful impact in Business Events industry. Discover cutting edge perspectives and actionable insights that move the industry forward.

Tan Sri Dato' Seri Dr. Noor Hisham Abdullah

Chairman
UCSI Healthcare Group & National Heart Institute

Dee Dee Quah

Founder and Director
Medical Conference Partners

Dato' Sri Dr. Irmohizam Ibrahim

Board of Directors
World Trade Centers Association

El Kwang

Founder & Chief Engager
BEAMexperience

Amelia Roziman

Chief Executive Officer
Business Events Sarawak

Daniel Tjan

Managing Director
Gevme

Mala Dorasamy

Chief Executive Officer
Malaysia International Trade and Exhibition Centre (MITEC)

Florence Chua

Managing Director
Asia Pacific Professional Convention Management Association (PCMA)

Waikin Wong

Senior Regional Director
Asia Pacific International Congress and Convention Association (ICCA)

Keerat Singh

Head of Revenue Growth & Partnerships
Gevme

Rebecca Yau

Creative Director
EKHA

Greg Gammon

Director of Global and Corporate Partnerships
Texas A&M University Turbomachinery Lab

Min Chen

Vice President RXGC, RSE Deputy GM
Reed Sinopharm Exhibitions

Aki Yang

Director of Corporate Services
Wild China

Mohd Zulkifly Mohd Shariff

Manager, Sustainability
Kuala Lumpur Convention Centre

Prof. Fei (Faye) Hao

Assistant Professor
The Hong Kong Polytechnic University

Tan Sri Dato' Seri Dr. Noor Hisham Abdullah
Chairman, UCSI Healthcare Group & National Heart Institute
Amelia Roziman
Chief Executive Officer of Business Events Sarawak (BESarawak), Malaysia
El Kwang
Senior Regional Director, ICCA – International Congress and Convention Association
Ms. Florence Chua
Managing Director, APAC PCMA
Ms. Dee Dee Quah
Founder and Director of Conference Partners
Ms. Rebecca Yau
Creative Director, EKHA Langkawi
Waikin Wong
Senior Regional Director, ICCA – International Congress and Convention Association
Ms. Keerat Singh
Head of Revenue Growth & Partnerships, Gevme

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Tan Sri Dato' Seri Dr. Noor Hisham Abdullah
Chairman, UCSI Healthcare Group & National Heart Institute
Amelia Roziman
Chief Executive Officer of Business Events Sarawak (BESarawak), Malaysia
El Kwang
Senior Regional Director, ICCA – International Congress and Convention Association
Ms. Florence Chua
Managing Director, APAC PCMA
Ms. Dee Dee Quah
Founder and Director of Conference Partners
Ms. Rebecca Yau
Creative Director, EKHA Langkawi
Waikin Wong
Senior Regional Director, ICCA – International Congress and Convention Association
Ms. Keerat Singh
Head of Revenue Growth & Partnerships, Gevme

Load More

Venue

Partner

The Malaysia International Trade and Exhibition Centre (MITEC), owned by the Malaysia External Trade Development Corporation (MATRADE) and managed by Qube Integrated Malaysia Sdn. Bhd. (Qube) offers over 52,000sqm of exhibition space and triple volume exhibition halls. Boasting the largest pillar-less exhibition hall in Malaysia with 12,960 sqm of columnfree space on one level, MITEC offers 11 spacious exhibition halls as large as eight football fields combined, a grand ballroom and a junior ballroom. The facilities include 16 meeting rooms, VIP suites and lounge, organisers’ office, business centre, food and beverage outlet.

FIND OUT MORE

Navigate to the Centre

in collaboration with

AI Technology Partners

Real-Time AI Summarisation Insights Partner

Event Management Partners

The Gallery Vault

Photo Gallery

Connect with us

MBEW Secretariat

Tan Lay Teng
Amira Diana
Atika Shaari
Izz Fitri

mbewsec@myceb.com.my

+603 8893 4512

Connect with us

MBEW Secretariat

Atika Shaari

mbewsec@myceb.com.my

+603 8893 4512

5 August 2025, 9:30AM

Keynote Session

Crisis Leadership in the Spotlight: Guiding Business Events Through Uncertainty

Lessons from COVID-19 show how transparency, data-driven decisions, and cross-sector collaboration can help business events adapt, rebuild trust, and thrive in a changing global landscape.

Tan Sri Dato' Seri Dr. Noor Hisham Abdullah

Chairman
UCSI Healthcare Group & National Heart Institute

Tan Sri Dato' Seri Dr. Noor Hisham Abdullah is a renowned Senior Consultant Surgeon with over 30 years of experience in breast and endocrine surgery. He served as Malaysia’s Director General of Health (2013–2023), earning global recognition for his leadership. A strong advocate for universal healthcare and patient-centered innovation, he has held key roles in WHO, DNDi, and surgical associations worldwide. He is also Chair of the Asian Association of Endocrine Surgeons and was awarded the prestigious Fellowship Ad Hominem by the Royal College of Surgeons of Edinburgh.

5 August 2025, 11:15AM

Breakout Session

Leveraging Global Roles to Power Malaysia’s Business Events

Malaysia’s role in global MICE associations goes beyond prestige—this session shows how industry leaders turn international board positions into real business gains for the country’s Business Events sector.

Dato' Sri Dr. Irmohizam Ibrahim

Board of Directors
World Trade Centers Association

Dato’ Sri Dr. Irmohizam bin Ibrahim has been the Group Managing Director of World Trade Centre Kuala Lumpur (WTCKL) since 2019. Driven by passion and dedication, he has marked his name as the first Malaysian to become the Chairman of Conferences & Exhibitions (C&E) Member Advisory Council (MAC), World Trade Centers Association (WTCA) headquartered in New York, USA. In 2023, Dato’ Sri became the first Malaysian to be elected as the Board of Director of WTCA. His contributions in the Business Events (BE) industry are significant as the Board of Directors of the Malaysian Convention & Exhibition Bureau (MyCEB), Member of Advisory for the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) and Advisory Panel Member of KIND Malaysia 2025. He was recently honoured with the Distinguished Leadership Award by the Exhibition Showcase at the Exhibition Excellence Awards (EEA) 2025, held in Mumbai, India and conferred the Malaysia Outstanding Business Icon Excellence Award 2025 at the Malaysia Economic Forum 2025 in Kuala Lumpur, Malaysia.

5 August 2025, 4:00PM

Plenary Session

Impact Legacy Through Business Events

Amelia Roziman

Chief Executive Officer
Business Events Sarawak

Amelia Roziman, a pioneer of BESarawak, has over 21 years of experience in branding, marketing, and PR. Rising from sales coordinator to CEO in 12 years, she champions the development of Sarawak’s business events sector with a strong focus on legacy impact and sustainability. A proud Bidayuh, she led the creation of the award-winning ‘Sarawak 2030’ advocacy plan, securing government recognition of business events as a key sector. Her efforts have earned 23 destination marketing awards and five personal accolades, including the prestigious Ahli Bintang Sarawak medal in 2021 for her contributions to Sarawak’s development.

5 August 2025, 4:00PM

Breakout Session

Leveraging Global Roles to Power Malaysia’s Business Events

6 August 2025, 10:00AM

Panel session

Embracing Diversity & Inclusion in Business Events

Diversity and inclusion are key to innovation and impact. This session explores how business events can go beyond tokenism to create truly inclusive, meaningful experiences for all.

Mala Dorasamy

Chief Executive Officer
Malaysia International Trade and Exhibition Centre (MITEC)

Mala Dorasamy is the CEO of MITEC, Malaysia’s largest and most advanced venue, with decades of leadership across Africa and Asia. Renowned for her transformative, purpose-driven approach, she champions innovation, inclusive leadership, and global-local synergy. Under her guidance, MITEC is positioned as a globally iconic venue. An award-winning leader and active member of ICCA, UFI, AIPC, and PCMA, Mala is a key voice in venue management and ESG transformation. Her work continues to shape Malaysia’s global standing in the business events industry while nurturing future-ready leadership and sustainable growth.

5 August 2025, 3:15PM

Panel Session:

You are the data. Are you okay with that?
Ethical AI Powered by ICCA

5 August 2025, 12:00PM

Panel Session:

Associations Leading Change – The Next Era of Business Events in Asia-Pacific

Amid digital change and new expectations, associations must lead with innovation, collaboration, and resilience—exploring trends like AI engagement and regenerative tourism to shape the future of business events

Waikin Wong

Senior Regional Director
Asia Pacific International Congress and Convention Association (ICCA)

With over 20 years of experience across Asia Pacific, Waikin is a specialist in medical communications, business events, and destination management. She has led strategic, future-focused initiatives across markets like Kuala Lumpur, Hong Kong, Taipei, and Shanghai, working with corporates, associations, and governments. Renowned for driving sustainable growth and innovation, Waikin also plays a pivotal role in regional development, high-impact bids, and educational programmes. A trusted advisor and seasoned speaker, she is passionate about mentoring emerging talent and shaping the next generation of leaders in the meetings and associations industry.

5 August 2025, 10:00AM

Panel Session

Malaysia as Asia Pacific’s Launchpad: How to Incubate Inaugural Events for Regional Impact

Positioning Malaysia as Asia Pacific’s top choice for inaugural business events by highlighting cultural diversity, cost advantages, strong government support, and MyCEB’s incentives and infrastructure.

6 August 2025, 11:15AM

Panel Session

Sustainable Practices in Malaysia’s Business Events Industry: A Collective Responsibility

With sustainability as a shared goal, this panel explores cross-sector strategies to reduce environmental impact while boosting economic and social value in Malaysia’s growing business events industry.

Dee Dee Quah

Founder and Director
Medical Conference Partners

Dee Dee is the founder and director of Conference Partners also known as Medical Conference Partners. She has over 15 years of experience organising conferences and her company has organized over 78 conferences (both national and international conferences). She is also Adjunct Associate Professor of Taylor’s University School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure Management.

5 August 2025, 11:15AM

Breakout Session

A Psychologically Safe Space for Young Professionals
Audience

Join El Kwang for a session on purpose, workplace growth, and self-leadership tools to build confidence, trust, and communication for success in the business events industry.

5 August 2025, 4:30PM

Breakout Session

Sustainable Practices in Malaysia’s Business Events Industry: A Collective Responsibility

Discover how positive psychology drives unforgettable events in this El Kwang-led session, blending self-awareness and strategy to boost audience connection, leadership, and lasting impact.

El Kwang

Founder & Chief Engager
BEAMexperience

El brings over 25 years of leadership in hospitality and business events, blending cross-cultural experiences with a focus on team performance and positive psychology. A certified practitioner, he co-created Intellectual Team-Building with The School of Positive Psychology and curates content for AIME and PCMA APAC. His creative campaigns include Thailand’s “REDEFINE” and Sarawak’s “TRIBE LEGACY.” El has shaped global industry events, including SITE Global and PCMA APAC, and continues to pioneer meaningful, resilient, and culturally immersive business event experiences.

5 August 2025, 12:00PM

Panel Session

Associations Leading Change – The Next Era of Business Events in Asia-Pacific

6 August 2025, 10:00AM

Panel session

Embracing Diversity & Inclusion in Business Events

Diversity and inclusion are key to innovation and impact. This session explores how business events can go beyond tokenism to create truly inclusive, meaningful experiences for all.

Florence Chua

Managing Director
Asia Pacific Professional Convention Management Association (PCMA)

With over 25 years of experience working across Asia Pacific, including 11 years in China, Florence is well attuned to the diverse cultures and markets in the region. Flo brings a diverse background in media production, association management and marketing communications. In her past roles, she managed different business lines including association management and consulting, event services and marketing activations. At PCMA, her focus is on growing the PCMA in the APAC region and aligns with stakeholders to advance the industry and profession.

5 August 2025, 3:15PM

Panel Session

You are the data. Are you okay with that?
Ethical AI Powered by ICCA

6 August 2025,12:00PM

Panel session

Plenary: The State of AI in Events: Trends, Transformations & the Road Ahead

As AI reshapes the events industry, this keynote explores how technologies like generative content and real-time analytics are driving innovation—highlighting Gevme’s AI-first approach and ADAPT Framework for transformation.

Daniel Tjan

Managing Director
Gevme

Daniel Tjan brings 20 years of experience in technology and currently leads Business Innovation at Gevme. He collaborates closely with Singapore’s top government, enterprise, education, and MICE clients on event tech solutions. Known for his ability to bridge tech with business needs, he has consulted and trained diverse audiences across all levels. A sought-after speaker, Daniel has presented at events like SWITCH SG, Asia CEO Summit, and Malaysia Business Events Week, sharing insights on AI and its transformative impact on the industry.

5 August 2025, 2:30PM

Breakout Session

Title: Beyond the Buzz: Practical AI for Every Stage of the Event Journey

This hands-on workshop explores real-world AI tools like Spark, Snapsight, and Gevme’s ADAPT Framework to help event professionals streamline planning, automate content, and boost engagement across the event lifecycle.

Keerat Singh

Head of Revenue Growth & Partnerships
Gevme

Keerat Singh leads revenue growth, strategy, and partnerships at Gevme, championing AI adoption in the business events industry. With over six years of experience, she is passionate about transforming events through technology and empowering professionals with future-ready tools. Keerat has conducted impactful workshops at major platforms like PCMA Convening Leaders, Malaysia Business Events Week, and Tech Week Singapore, focusing on integrating AI to enhance content, engagement, and event experiences.

5 August 2025, 2:30PM

Breakout Session

Silent Stories, Loud Impact: A Togetherness of Makers

This session explores how traditional crafts fuel cultural preservation and empowerment, highlighting grassroots creativity and collaborations that turn handmade products into tools for global impact and sustainable development.

Rebecca Yau

Creative Director
EKHA

With over 20 years of experience as a Creative Director, Becs is the visionary force behind EKHA.
As the founder and driving brain of the brand, she champions innovative thinking through bold, out-of-the-box ideas. Passionate about sustainable fashion, Becs actively promotes upcycling as a creative solution to modern waste—transforming discarded materials into purposeful, artful creations.

5 August 2025, 10:00AM

Panel Session

Malaysia as Asia Pacific’s Launchpad: How to Incubate Inaugural Events for Regional Impact

Greg Gammon

Director of Global and Corporate Partnerships
Texas A&M University Turbomachinery Lab

Greg Gammon is currently the Director of Global Partnerships with the Texas A&M University Turbomachinery Laboratory. His principal role is creating relationships that lead to new opportunities in research and workforce development / professional continuing education including symposia events, workshops, and short courses. Among the symposia is The Asia Turbomachinery and Pump symposium now held in Kuala Lumpur every two years. This event is targeted to Rotating Machinery Professionals in various heavy industries. The inaugural ATPS in Kuala Lumpur was held in May of 2022, being the first international face-to-face event in Malaysia, post pandemic. The next edition is scheduled for May of 2026 after having a successful 2024 event last May.

Prior to becoming the Director of Global Partnerships, Mr. Gammon was the Director of Operations for the TAMU Turbo Lab and had direct responsibility in organizing and executing the annual Turbomachinery and Pump Symposium held annually in Houston, Texas with attendance of 5000+ pax and 350+ exhibiting companies. He was also responsible for launching the first ATPS in Singapore in 2016.

5 August 2025, 10:00AM

Panel Session

Malaysia as Asia Pacific’s Launchpad: How to Incubate Inaugural Events for Regional Impact

Min Chen

Vice President RXGC, RSE Deputy GM
Reed Sinopharm Exhibitions

Min Chen holds a Bachelor's degree in English Language and Literature from Fudan University and has completed the General Management Program at Nanyang Technological University (NTU) in Singapore. She is also a certified Executive Business Coach (EBC). Since March 2024, Ms. CHEN has been serving as Vice President of RXGC and Deputy General Manager of RSE. She joined RX Greater China in 2018 as the HR Vice President of RXGC. Prior to joining RX, Ms. CHEN held several senior HR leadership roles, including Vice President of Human Resources for China, Hong Kong, and Taiwan at Essilor; HR Director for the Regional Head Office and Talent Management in Asia at International Paper; HR Director for Packaging Asia at SCA; HR Manager at Alcan; and both HR Manager and Customer Service Manager at BlueScope Steel.

5 August 2025, 11:15AM

Breakout Session

Designing Experiential Journeys That Drive ROI in Incentive Travel

Incentive travel is shifting toward purpose-driven, authentic experiences. This session explores how to design impactful journeys that align with corporate goals and deliver measurable business results.

Aki Yang

Director of Corporate Services
Wild China

Aki Yang heads the WildChina Shanghai Office and co-leads WildChina’s Corporate Services practice. Her journey is one of transformative leadership and unwavering dedication to creating meaningful experiences in MICE. Eight years ago, Aki embarked on her WildChina adventure, driven not solely by ambition, but by a profound desire to enrich lives and reshape an industry.

Aki's commitment to innovation extends beyond business strategy; it permeates the very experiences she crafts for clients. From pioneering the innovative horse leadership program for senior executives to curating digital insights for global business leaders, she ensures every journey leaves an indelible mark. Aki was the finalist for 'Most Inspiring Women In Travel Asia 2024' Award.

Previously, Aki was with Unilever, specializing in consumer insights, brand marketing, and project management. Driven by a great passion for outdoor experiences, she has traveled to all seven continents.

6 August 2025, 11:15AM

Panel Session

Sustainable Practices in Malaysia’s Business Events Industry: A Collective Responsibility

Mohd Zulkifly Mohd Shariff

Manager, Sustainability
Kuala Lumpur Convention Centre

Zul joined the Kuala Lumpur Convention Centre as its Sustainability Manager and was the first Sustainability Manager in the Malaysia Business Event Industry. His role at the Centre includes developing a comprehensive ESG strategy and climate change frameworks and targets. Zul has 14 years vast experience in multi-industries (Port and Marine, Construction, Manufacturing and Consultancy) and has successfully led public listed achieving leadership positions in the sustainability and ESG field.

He has led sustainability performance improvements, has extensive experience in corporate sustainability needs and data analytics, and an environmental sustainability changemaker who is super passionate about the subject in Asia Pacific.

5 August 2025, 3:15PM

Panel Session

You are the data. Are you okay with that? Ethical AI Powered by ICCA

Prof. Fei (Faye) Hao

Assistant Professor
The Hong Kong Polytechnic University

Dr. Fei Hao obtained her Ph.D. from the School of Hotel and Tourism Management (SHTM). She has served as a Visiting Scholar at the Conrad N. Hilton College (2021–2022) and the University of Surrey (2019). Guided by the vision of “Technology for Humanity,” her research bridges technological advancements—such as artificial intelligence, avatars, blockchain, and contactless technologies—with practical value creation in the hospitality and tourism industry.

Dr. Hao has published over 35 peer-reviewed journal articles in leading journals, including Tourism Management, Annals of Tourism Research, and the International Journal of Contemporary Hospitality Management. Her research has been supported by sixteen competitive grants totalling over HKD 22 million (approximately USD 2.82 million), funded by major public bodies such as the Research Grants Council, University Grants Committee, and Innovation and Technology Commission, as well as private sources.

In recognition of her scholarly contributions, she received the 2024 SHTM Research Excellence Award (Outstanding Young Researcher) and the School Award for Outstanding Achievement at the School Board level. In parallel with her academic pursuits, Dr. Hao has conducted industry training on AI in hospitality for organizations including the Hong Kong Hotel Association, H World Group, and the International Congress and Convention Association (ICCA), reaching participants from over 30 countries.

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