Malaysia Business Events Week 2026

Weaving the Future

of Business Events

Malaysia Business Events Week (MBEW) is the nation's premier platform for industry leaders, event organisers, associations, venues, suppliers, policymakers and emerging talent to come together, exchange ideas and shape the future of business events.

This year, we gather under the theme "Weaving Horizons: Shaping the Tapestry of Tomorrow."

Inspired by Malaysia's rich weaving heritage, the theme reflects how every idea, partnership and contribution strengthens the fabric of our industry. Just as individual threads are woven together to create something stronger and more meaningful, the future of business events is shaped through collaboration, innovation and shared purpose.

As our industry navigates evolving technologies, sustainability priorities and changing global landscapes, MBEW 2026 provides a platform to connect perspectives, unlock opportunities and build future-ready strategies.

The Pillars of Progress

Collaboration

Stronger industries are built through stronger partnerships.

Innovation

Innovation drives transformation.

Sustainability

Creating impact that extends beyond the event itself.

Knowledge Exchange

The future belongs to those who continue learning.

Built for the

Business Events Community

Bringing together the diverse stakeholders who shape and drive the business events industry forward.

The success of the business events industry depends on the collective contributions of diverse stakeholders. MBEW 2026 brings together the people and organisations shaping the future of Malaysia's business events industry. Whether you are leading events, managing destinations, driving innovation, or building partnerships, MBEW provides opportunities to learn, connect, and contribute to the industry's growth.

Associations
Driving industry development through advocacy, education, and community building.
Event Organisers & Professional Conference Organisers
Creating experiences that inspire engagement and generate value.
Venues & Convention Centres
Providing the spaces where ideas, innovation, and collaboration thrive.
Hotels & Hospitality Partners
Delivering world-class experiences that support successful events.

Suppliers & Solution Providers
Providing expertise, technologies, and services that power the industry.
Government & Industry Agencies
Supporting growth, competitiveness, and long-term development.
Academia & Emerging Talent
Preparing the next generation of business events professionals.
International Partners
Strengthening global connections and expanding opportunities.

Together, every stakeholder contributes a thread to the tapestry of tomorrow.

Experience

MBEW 2026

MBEW 2026 offers a dynamic programme designed to inspire ideas, foster connections, and create opportunities for growth.

Learn

Gain insights from industry experts, policymakers, innovators, and thought leaders who are shaping the future of business events.

Connect

Build meaningful relationships with decision-makers, buyers, partners, and peers from across the industry.

Discover

Explore emerging trends, technologies, and solutions transforming the events landscape.

Collaborate

Participate in conversations that address challenges, unlock opportunities, and strengthen industry resilience.

Lead

Develop future-ready strategies that create lasting impact and sustainable growth.

Programme Experience

Three Days. One Shared Purpose.

Explore the latest industry insights, global trends, and forward-looking perspectives that are shaping the continued evolution of the business events landscape. Gain a deeper understanding of how innovation, technology, digital transformation, artificial intelligence, and sustainability are collectively redefining how events are designed, delivered, and experienced across the world. Engage in meaningful dialogue and knowledge exchange that highlights emerging opportunities, strengthens industry capabilities, and elevates business events toward greater levels of excellence, resilience, and global competitiveness.

* Programme is subject to change

XCHANGE

Meet the Right Buyers. Grow Your Business.

BE Xchange is where meaningful business connections begin. Designed to connect exhibitors and suppliers with qualified buyers, the programme offers pre-scheduled one-to-one meetings that drive conversations, generate leads, and unlock new opportunities.

Whether you're looking to showcase your latest offerings, expand into new markets, or strengthen industry relationships, BE Xchange provides the platform to connect with decision-makers actively seeking solutions and partnerships.

Why Participate?

Meet qualified buyers through curated business appointments
Generate valuable leads and business opportunities
Increase brand visibility among key industry stakeholders
Expand your professional network across the Business Events ecosystem
Gain access to selected MBEW education and networking sessions

Secure Your Place Today.

Explore Details

Voices Weaving

the Future

Hear from influential leaders, innovators, policymakers, sustainability advocates, entrepreneurs, and industry experts who are shaping the next chapter of business events.

Through keynote presentations, panel discussions, and interactive conversations, our speakers will share insights, experiences, and perspectives that inspire action and drive meaningful progress.

Carrie Ee

Director
Brand Day (Malaysia) Sdn Bhd

Carola van der Hoeff

Chief Operating Officer and Congress Director
International Pharmaceutical Federation (FIP)

Paul Sinclair AM

President
International Pharmaceutical Federation (FIP)

Sam Au

Principal Consultant
SustainAbility Consulting Sdn Bhd

George Varughese

Market Vice President
Marriot International Malaysia

Cynthia Martin

Director
Bespoke Marketing Sdn Bhd

Assoc. Prof. Ts. Dr. Mohd Ariffin Abu Hassan

President of Asia-Pacific Association for International Education (APAIE)
Erasmus+ National Focal Point (ENFP)
Chair of the Malaysian Public University International Directors Committee (JKPA) / Universiti Teknologi Malaysia

Tina Altieri

Media and Communication Specialist
TV Presenter - Max Communicate

Wong Kim Chuan

Corporate Strategy Manager
ZUS Coffee

Ir. Yau Chau Fong

President
The Institution of Engineers, Malaysia (IEM)

Wai Kin Wong

Senior Regional Director Asia Pacific
International Convention and Congress Association (ICCA)

Pei Rui Tan

Programme Manager, Advocacy and Alliances
UFI

Florence Chua

Managing Director, APAC
Professional Convention Management Association (PCMA)

Ts. James Lai

Chairman & Founder
Malaysia IoT Association

Nadia Heng

Public Speaking Coach
Founder of The Articulate Community

Alvin T.K. Lim

National Para Athlete (Retired)

Dwirt J. Ang

Deputy Director, Commercials
PMG Asia Pacific

Ronald Lim

Business Events Strategist
Think Event by Think Tank Productions

Tiffany Chung

Director of Sales & Marketing
Kuala Lumpur Convention Centre

Collective

Impact

Showcasing partnerships, collaborations, and initiatives that emerge through MBEW and contribute to strengthening the business events ecosystem. Each connection formed here becomes part of a larger fabric driving industry growth, innovation, and long-term impact

Event highlights

Hands-Only CPR Course
4th August 2025
In collaboration with The National Heart Association of Malaysia. Discover how you can make a life-saving difference with practical course teaches hands-only CPR — a straightforward technique that focuses solely on chest compressions, without the need for mouth-to-mouth breaths. It's designed to empower bystanders to respond effectively during sudden cardiac emergencies, especially in adults.
learn more
register now
SPICE Market Networking
4th August 2025
Explore the SPICE Market featuring a curated blend of Authentic Malaysian products, crafts and gifts – a celebration of rich heritage and vibrant culture of Malaysia.
learn more

Creating Impact

That Endures

Sustainability is central to how the future of business events is shaped and delivered.

MBEW 2026 promotes responsible practices, inclusive growth, and long-term industry resilience by encouraging dialogue on environmental, social, and economic impact across the ecosystem.

We believe the true value of business events lies not only in outcomes, but in the lasting positive legacy they create for destinations, communities, and future generations.

Official

Venue

The Iconic Heart of Kuala Lumpur

Kuala Lumpur Convention Centre

Located in the heart of Kuala Lumpur city centre, Kuala Lumpur Convention Centre places MBEW 2026 at the centre of Malaysia’s leading business and connectivity hub, with the iconic Petronas Twin Towers as its backdrop.

Recognised internationally as an award-winning venue, it has hosted major global events and welcomed millions of delegates, establishing itself as a trusted setting for world class Business Events.

For MBEW, it is where ideas connect, and collaboration takes shape through the Weaving Horizons theme.

Find OUT MORE

Through the

Lens

Highlights of collaboration, innovation, and shared success across MBEW editions.

Photo Gallery

Partners in the

Tapestry

The future of business events is built through collaboration.

We extend our appreciation to our partners, sponsors, industry associations, government agencies, academic institutions, and stakeholders whose continued support strengthens Malaysia's business events ecosystem.

Together, we are weaving new opportunities, new connections, and new horizons.

Official Venue

in collaboration with

strategic partner

Be Part of the
Tapestry of Tomorrow

Connect with Us

Secretariat: Amira Diyana

Industry Development

Malaysia Convention & Exhibition Bureau
Level 9, Menara Z10, Jalan Alamanda 2,
Presint 1, 62000 Putrajaya, Malaysia.

amira@myceb.com.my

+603 8893 4544

Carrie Ee

Director
Brand Day (Malaysia) Sdn Bhd

Carrie Ee is the Founder of Malaysia Brand Day, Malaysia’s first national branding exhibition and movement. A lawyer by training and business leader by profession, she brings over two decades of experience spanning multinational corporations, GLCs, conglomerates, and startups. Inspired by a deep love for Malaysia and an unwavering belief in its future, she is on a mission to elevate Malaysian brands as catalysts for national pride, economic growth, and global recognition.

4 August 2026, 2:30 PM

Topic

Against the Odds: Weaving the Success Story of Malaysia Brand Day

This plenary session explores how Malaysia Brand Day successfully strengthened Malaysia’s global presence through strategic storytelling, collaboration, and resilience in an increasingly competitive international landscape. The session will share key insights on overcoming challenges, building strategic partnerships, and leveraging cultural identity to position Malaysia as a dynamic and future-ready destination.

Carola van der Hoeff

Chief Operating Officer and Congress Director
International Pharmaceutical Federation (FIP)

Carola van der Hoeff is the Chief Operating Officer (COO) and Congress Director at the International Pharmaceutical Federation (FIP). In her role, she is responsible for overseeing the daily operations of the organization, which includes managing finances, membership, marketing, and congresses. FIP is a global organization that represents pharmacists, pharmaceutical scientists, and educators, with a mission to support global health by advancing pharmaceutical practice, sciences, and education.

Carola has a background as a professional conference organizer and transitioned to the association side of the industry about 15 years ago. Since then, she has risen to her current leadership position, where she plays a crucial role in the association. In 2019, Carola was recognized by the Professional Convention Management Association (PCMA) with the Global Business Events Executive of the Year award. Her extensive experience and leadership have significantly contributed to the advancement of global health through the pharmaceutical profession. In summary, Carola van der Hoeff is a key figure at FIP, contributing significantly to the organization's operations and strategic direction, especially in the realm of congresses and digital event management.

4 August 2026, 12:00 PM

Topic

Weaving Global Connections: Shaping Destinations for Tomorrow’s Association Congresses

As global associations redefine the purpose and impact of their congresses, destinations are increasingly evaluated beyond infrastructure and logistics. Today’s associations seek destinations that align with their values, support sustainability goals, foster innovation, deliver meaningful delegate experiences, and create long-term legacy outcomes. This session explores the evolving priorities influencing destination selection and how destinations can position themselves as strategic partners for future international association congresses in an increasingly competitive and purpose-driven global landscape.

Paul Sinclair AM

President
International Pharmaceutical Federation (FIP)

Paul Sinclair was elected president of the International Pharmaceutical Federation (FIP) in 2022, beginning a four-year term in September 2023. Before that, he was chairman of FIP’s Board of Pharmaceutical Practice and president of FIP’s Community Pharmacy Section. Mr Sinclair is a registered community pharmacist from Sydney, Australia. For over 30 years, he was also a community pharmacy owner.

He has held a number of professional leadership positions in his home country, including as chair of several committees and working groups at the Pharmacy Council of New South Wales, president of the Pharmacy Guild of Australia New South Wales branch, national vice president of the Pharmacy Guild of Australia, and chair of the Australian Association of Consultant Pharmacists. He is a strong advocate for the expansion of scope of practice for pharmacists and the provision of professional services delivered via community pharmacies. Mr Sinclair has served on the boards of a number of non-profit organisations. He was a former councillor and mayor of Campbeltown City Council. In 2019, he was made a Member of the Order of Australia in the Australia Day Honours List.

4 August 2026, 2:50 PM

Topic

Pharmacy’s unique contribution to Universal Health Coverage through self-care and Malaysia’s role in building a sustainable system towards 2030

In this keynote, Paul Sinclair, AM, President of the International Pharmaceutical Federation (FIP), will present the global vision shaping the future of pharmacy under the FIP Strategic Plan 2025–2030. Drawing on the ONE FIP approach, he will outline how pharmacy can contribute to the Astana Declaration 2018, and deliver UHC (Universal Health Coverage) through Primary Health Care. One of the driving forces for pharmacy’s unique contribution to this agenda is through self-care as pillar of prevention for patients and the public globally. By establishing our role in self-care, alongside all other preventative measures- communicable disease, life course immunisation, healthy lifestyles, AMS to minimise AMR, NCD optimisation as well as access to safe, affordable and effective medicines, pharmacy is essential to healthcare globally. He will also provide focus on the initiatives and innovations in pharmacy, including workforce transformation, in Malaysia and plans to launch the FIP Global Declaration on Self-Care at the 85th Global congress of pharmacy and pharmaceutical sciences in Kuala Lumpur in 2027. The Congress theme is Bridging worlds: Global knowledge, local realities and better care. and the FIP President will showcase how we will strive to work shoulder to shoulder to deliver this and secure Malaysia’s legacy in pharmacy led self-care globally thereafter.

Sam Au

Principal Consultant
SustainAbility Consulting Sdn Bhd

As Principal Consultant of SustainAbility Consulting Sdn.
Bhd., Sam works with organisations across the hospitality,
events, property and corporate sectors to transform sustainability from a reporting obligation into a driver of business value. His experience includes supporting sustainable event initiatives for the Khazanah Megatrend
Forum and the Malaysia Carbon Market Forum, where sustainability principles were embedded into event planning and delivery to create meaningful environmental and stakeholder outcomes.

Within the hospitality sector, Sam has delivered ESG and sustainability programmes for hotel operators, including Sheraton Imperial Kuala Lumpur, and supported sustainability readiness initiatives aligned with sustainability framework for Sunway Hotels. Through these engagements, he helps organisations strengthen operational excellence, enhance guest expectations, and build resilience in an increasingly sustainability-conscious marketplace. Passionate about creating practical impact, Sam helps businesses turn sustainability into a catalyst for innovation, operational excellence and long-term operational resilience.Through his work in sustainable events, operational readiness and ESG transformation, he empowers businesses to create meaningful value while leaving a positive legacy for their stakeholders, communities and future generations.

5 August 2026, 2:20 PM

Topic

Weaving Sustainable Futures: Understanding ESG & Carbon Impact in Business Events

This session will draw on practical experience in emissions measurement and sustainability advisory to provide attendees with an accessible perspective on the greenhouse gas (GHG) footprint of business events, including conferences, seminars, forums, and exhibitions. The presentation may cover ESG fundamentals for the events industry, how travel and operational activities contribute to an event’s overall carbon footprint, and practical measures organisers and participants can adopt to reduce emissions in future events.

George Varughese

Market Vice President
Marriot International Malaysia

George Varughese is the Market Vice President for Malaysia at Marriott International, bringing over 35 years of global hospitality experience with the company. He leads the strategic direction, growth, and operational performance of Marriott’s portfolio across Malaysia.
Throughout his distinguished career, George has held senior leadership roles across four continents , managing flagship properties in USA, Thailand, Australia, China and Malaysia. His international exposure spans more than 15 locations, reflecting a strong track record in driving business performance, operational excellence and guest satisfaction.

5 August 2026

Topic

Creating Experiences That Inspire: The Future of Hospitality & Business Events Marketing

This session will explore how hospitality and Business Events marketing are evolving from traditional sales-driven approaches towards experience-led engagement. It will highlight the growing importance of storytelling, personalisation, customer connection, and digital innovation in creating memorable experiences that strengthen brand loyalty, inspire audiences, and drive long-term business growth in an increasingly dynamic market environment.

Cynthia Martin

Director
Bespoke Marketing Sdn Bhd

Cynthia Martin is the Director of Bespoke Marketing Sdn Bhd, a successful Professional Conference Organiser and marketing consultancy. She has worked in both the corporate and non-profit sectors as a Managing Director, Regional Manager and Consultant. A natural fit, with more than 20 years experience, with an in-depth understanding on the needs of the industry, she has played a pivotal role in establishing and building key customer accounts such as Intel, IBM, Hewlett-Packard, Microsoft etc.

Cynthia holds an honours degree in Law from the University of London. Today, her focus lies in growing the business with the engagement and rollout of new and emerging technologies that are relevant to the industry, a calling that she finds most exciting and fulfilling.

4 August 2026, 12:00 PM

Topic

Weaving Global Connections: Shaping Destinations for Tomorrow’s Association Congresses

Assoc. Prof. Ts. Dr. Mohd Ariffin Abu Hassan

Assoc. Prof. Dr. Mohd Ariffin bin Abu Hassan is an Associate Professor in the Department of Chemical Engineering, Faculty of Chemical and Energy Engineering at Universiti Teknologi Malaysia (UTM). He earned his Ph.D. in Environmental Engineering from the University of Manchester Institute of Science and Technology (UMIST), United Kingdom, in 2004.

Currently serving as the Director of UTM International, he is also Malaysia’s first Erasmus+ National Focal Point (ENFP) and Chair of the Malaysian Public University International Directors Committee (JKPA). His leadership extends across regional and global networks, including his roles as Executive Director and Chair of the Steering Committee of the Asia Technological University Network (ATU-Net), Operational Board Member of the World Technology Universities Network (WTUN), and Executive Committee Member of the Asia-Pacific Association for International Education (APAIE). He has recently been appointed as the President of Asia-Pacific Association for International Education (APAIE) marking a significant milestone in his contributions to advancing international higher education collaboration. Through these positions, he continues to champion Malaysia’s higher education internationalisation agenda and strengthen cross-border collaboration in science, technology and innovation.

4 August 2026, 12:00 PM

Topic

Weaving Global Connections: Shaping Destinations for Tomorrow’s Association Congresses

Assoc. Prof. Ts. Dr. Mohd Ariffin Abu Hassan

Media and Communication Specialist
TV Presenter - Max Communicate

Tina Altieri is a highly respected communication specialist, professional presentation skills trainer and television news anchor, with more than 30 years' experience in broadcast journalism and executive communication. She has coached senior leaders across all sectors and is passionate about helping leaders communicate with greater influence, confidence and impact.

Tina's distinguished media career began when she became Australia's youngest television newsreader at the age of 19. She later anchored Channel Nine's weekday news for more than a decade, presented for Sky News Australia, served as Australian Correspondent for Channel News Asia, and was a guest presenter for MediaCorp Singapore's In Asia Tonight. A long-serving journalist and presenter with the Seven Network's 7NEWS and Sunrise, Tina is also a sought-after international keynote speaker, master of ceremonies and executive coach. Recognised by Singapore Business Review as one of Singapore's Top 10 Most Influential Speakers, she regularly delivers leadership and communication programs throughout the Asia-Pacific region, equipping leaders to communicate with authenticity, authority and lasting influence.

5 August 2026, 9:20 AM

Topic

Leading with Resilience: Managing Crisis with Confidence

This session explores how resilient leadership, effective communication, and strategic crisis management can help organisations navigate uncertainty and disruption with confidence. Attendees will gain practical insights into managing challenges, maintaining stakeholder trust, and turning crises into opportunities for growth and transformation.

5 August 2026, 11:05 AM

CEO Round Table (by invitation only)

Wong Kim Chuan

Corporate Strategy Manager
ZUS Coffee

Kim Chuan is a Corporate Strategy Manager at ZUS Coffee, where he works at the intersection of growth and operational excellence — leading new country go-to-market strategy, driving transformation initiatives, and designing incentive programs that align workforce structure with business outcomes.

Before joining ZUS Coffee, Kim Chuan built a diverse foundation across finance and strategy. He worked as a corporate advisor at a multinational consulting firm, advising on corporate transactions and strategy, and gained further cross-sector exposure through his time at a private equity fund, equity research house, and startup — experience that has shaped a distinctly versatile, numbers-driven approach to strategic problem-solving.

A self-described generalist and lifelong learner, Kim Chuan is driven by curiosity across business, technology, and people-centric challenges. Whether untangling incentive economics, scaling operations into new markets, or optimizing cost structures, he brings a rigorous, first-principles mindset with the singular goal of making a tangible impact.

5 August 2026, 3:15 PM

Topic

Beyond the Cup: Digital Transformation Lessons from ZUS Coffee

From a homegrown startup to one of Malaysia's fastest-growing coffee brands, ZUS Coffee has successfully leveraged technology to disrupt a traditional industry and redefine the customer experience. By integrating digital platforms, data analytics, AI-driven insights, and seamless mobile ecosystems, the company has built a scalable business model that combines operational excellence with deep customer engagement. This session explores how technology has become a key driver of growth for ZUS Coffee, enabling the brand to personalize customer journeys, optimize operations, and expand rapidly in an increasingly competitive marketplace. Participants will gain valuable insights into how digital innovation can transform customer-centric businesses and create sustainable competitive advantage.

Ir. Yau Chau Fong

President
The Institution of Engineers, Malaysia (IEM)

Ir. Yau Chau Fong has 23 years working experience mainly in a large and reputable Consultant Firm. He has established his own M&E consultancy practice, Duriane Professionals Sdn Bhd since 2011. His exposure includes
mainly largescale Electrical System design for various types of buildings, plants & semiconductor industries, RE plants & data centres. His experiences include project management, design, implementation and contracting for
various types of buildings both locally and overseas.

Ir. Yau plays an extensively active role in The Institution of Engineers, Malaysia (IEM) the primary organization encompassing the professionals in engineering in Malaysia.He has been involved in IEM since 2001, currently is the President of IEM, heading the Council and Excomm of IEM. He held pivotal roles in various Standing Committees serving as Advisor. Ir. Yau was the Organizing Chairman for the IEM Convention ENGINEER 2025 event. His activeness in engineering fraternity further amplified through his involvement in ASEAN level. He was the AER Head Commissioner under ASEAN Federation of Engineering Organization (AFEO), whereby he advocates
the mobility of engineers within the ASEAN countries. He has been invited to share his inspirational message on ASEAN Engineer’s role around ASEAN and as far as Middle East. Ir. Yau Chau Fong has held several key leadership roles with the Board of Engineers Malaysia (BEM), demonstrating strong expertise in governance, strategic planning, and professional development within the engineering sector. He currently chairs the Scale of Fees Committee (2024–2025), and as the Organizing Chair of the BEM Convention 2024, he successfully oversaw the planning and execution of BEM’s flagship event, fostering collaboration among engineers, industry stakeholders, and policymakers. Looking ahead, he leads the development of BEM’s Strategic Plan 2026–2030, In 2025, he also serves as Chair of the Quality Committee, driving continuous improvement and ensuring operational excellence across BEM’s policies and processes. He is also the current President of the UM Engineering Alumni Association. His passion for engineering especially in electrical sector constantly makes him search for new ideas and ventures to reach out to engineers around ASEAN or internationally. In his early years, his determination and ideas towards engineering earned him the Young Engineers 2014 Award. His desire to share his knowledge and experience are enormous, to create awareness at any aspect of technology is his goal. A true engineer who dreams of lighting up the world.

4 August 2026, 12:00 PM

Topic

Weaving Global Connections: Shaping Destinations for Tomorrow’s Association Congresses

Wai Kin Wong

Senior Regional Director Asia Pacific
International Convention and Congress Association (ICCA)

With over 20 years of experience across the Asia Pacific region, Waikin specialises in medical communications, the meetings industry, and destination management. Her extensive background spans diverse markets, including Kuala Lumpur, Hong Kong, Taipei, and Shanghai, where she has collaborated with corporate and association leaders, as well as government bodies, in a multi-cultural environment.

Waikin has built a proven track record of delivering strategic solutions tailored to regional needs, with a strong emphasis on future-ready engagement and sustainable development. Waikin is a key driver of business innovation, transformative change, and sustainable growth across the APAC region, with deep proficiency in regional development encompassing business events, association conferences, high-impact initiatives, bidding processes, and educational programmes. She has empowered destinations, associations, and organisations to achieve both local and global objectives, earning a reputation as a trusted advisor. As a seasoned speaker, Waikin shares global insights on driving sustainable growth and destination development at business events. Passionate about mentoring young talent, Waikin is dedicated to cultivating the next generation of leaders in the meetings and associations sectors. Her unwavering commitment to growth—both in business and in people—has been the cornerstone of her career.

5 August 2026, 10:20 AM

Topic

Weaving Regional Synergies: Shaping the Future of Business Events

As the Business Events industry evolves amid rapid technological advancements, changing market dynamics, and increasing demands for sustainability, collaboration has become essential for future growth. This panel explore how regional partnerships can strengthen the Business Events ecosystem across Asia-Pacific and beyond. Through diverse perspectives spanning congresses, association meetings, and event strategy, panellists will discuss opportunities to foster innovation, develop talent, drive sustainable impact, and enhance regional competitiveness.

Pei Rui Tan

Programme Manager, Advocacy and Alliances
UFI

Peirui is the Programme Manager for Advocacy and Alliances at UFI, the global association of the exhibition industry, where she works with members and international partners to strengthen the sector's voice with governments and key stakeholders worldwide. With over 20 years of experience at the intersection of public policy and private sector strategy, she brings expertise in government engagement, industry development, and global partnerships.

Peirui has lived and worked across the United States, Australia, Asia, and Europe, holding senior roles at Business Events Sydney and the Singapore Tourism Board, driving strategic initiatives and high-impact partnerships to strengthen national and industry competitiveness. A Singaporean based in Frankfurt, she is dedicated to building connections that deliver shared progress for society, government and business.

5 August 2026, 10:20 AM

Topic

Weaving Regional Synergies: Shaping the Future of Business Events

Florence Chua

Managing Director, APAC
Professional Convention Management Association (PCMA)

With over 25 years of experience working across Asia Pacific, including 11 years in China, Florence is well attuned to the diverse cultures and markets in the region. Flo brings a diverse background in media production, association management and marketing communications. In her past roles, she managed different business lines including association management and consulting, event services and marketing activations. At PCMA, her focus is on growing the PCMA in the APAC region and aligns with stakeholders to advance the industry and profession.

5 August 2026 & 10:20 AM

Topic

Weaving Regional Synergies: Shaping the Future of Business Events

Ts. James Lai

Chairman & Founder
Malaysia IoT Association

Ts. James Lai is a technology strategist, ecosystem builder, and digital transformation advocate with more than two decades of experience spanning IoT, AI, telecommunications, industrial automation, software development, and test and measurement. As Chairman & Founder of the Malaysia IoT Association, he has played a pivotal role in advancing Malaysia's IoT ecosystem through industry collaboration, policy engagement, and innovation initiatives.

A frequent keynote speaker, trainer, and advisor, James is passionate about accelerating technology adoption and developing future-ready digital talent. His leadership bridges industry, government, and academia, enabling organizations to harness emerging technologies to drive business growth, operational excellence, and national digital competitiveness.

5 August 2026, 11:05 AM

Topic

IOT
Experience Meets Intelligence: The Rise of Smart Business Events

Business Events are evolving beyond traditional meetings and exhibitions into intelligent, connected, and data-driven experiences. Powered by Artificial Intelligence (AI), the Internet of Things (IoT), data analytics, and immersive technologies, the next generation of Business Events is transforming how people connect, learn, collaborate, and create value. As attendee expectations continue to shift towards personalised, seamless, and sustainable experiences, event organisers, venues, and destinations must embrace smart technologies to remain competitive. This session will explore how IoT, together with AI and digital innovation, is reshaping every stage of the event journey, from venue operations and attendee engagement to sustainability, safety, and data-driven decision-making, while highlighting practical applications and future opportunities for the Business Events industry.

Nadia Heng

Public Speaking Coach
Founder of The Articulate Community

Nadia is the founder of The Articulate Community, a public speaking educational platform. She has coached international clients, ranging from C-level executives to entrepreneurs. With 15 years of hosting experience, Nadia is also a professional MC who has emceed thousands of events for some of the world’s biggest brands. No stranger to the camera, she was the anchor host for HyppTV and has hosted a range of programs from fashion and cooking shows to health and motorsports TV.

Energiser by Nadia Heng

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Alvin T.K. Lim

National Para Athlete (Retired)

Vivacious, fun loving, with a terrific sense of adventure, Alvin was in the prime of his life when a
motorcycle accident in 2000 left him paralysed from the waist down. One minute he was jetting all over
the world with Singapore Airlines, and the next he was learning how to use a wheelchair. Always one to defy convention, Alvin built a new career for himself by becoming Malaysia’s first ever wheelchair-bound car sales person.

In an illustrious career that spanned a decade, Alvin achieved impressive sales and developed many strong friendships along the way. He even won the Volkswagen’s 2012/2013 Retail Qualifying World Championships in the Asian category, an event that drew over 40,000 participants across the world. While in the midst of buying a new wheelchair, Alvin spotted a hand-cycle in the shop and took it out for a spin. In a single ride, he rediscovered the thrill of whizzing down the street at breakneck speed with the wind in his face and road surface vibrating through his arms. Alvin was hooked! His new hobby quickly became a passion and his passion turned into purpose. Before he knew it, Alvin was
discovered by the national para cycling coach and offered a place in the national squad. In his first 2 outings representing Malaysia (in competitions in Bahrain and Singapore) he returned home with consecutive Gold Medals. Following that success, he was given the honour of representing Malaysia in the 2017- ASEAN Para Games in September, where he again showed he’s mettle by not winning one but two gold medals. The latest adventure sees him embarking on the sport or archery. A discipline that above all challenges a person’s greatest muscle, the mind. From being a complete beginner to the sport 4 years ago, podium finishes at the national level are now a regular occurrence. Alvin’s story has touched the hearts of thousands and his repeated triumph over adversity continues to inspire people every day.

4 August 2026, 11:25 AM

Topic

Weaving Resilience: Turning Challenges into Opportunities

This inspirational keynote session explores the power of resilience, perseverance, and determination in overcoming challenges and achieving success. Drawing from his personal journey, he will share valuable insights on turning setbacks into opportunities, staying motivated under pressure, and embracing continuous growth in an ever-changing world.

Dwirt J. Ang

Deputy Director, Commercials
PMG Asia Pacific

Dwirt J. Ang is Deputy Director, Commercials at PMG Asia Pacific, where he works at the intersection of client strategy, commercial development, and event delivery. With over 18 years in the business events industry, he brings a grounded, practical perspective shaped by work across proposal development, account leadership, and the delivery of regional and global business events.

His experience spans conferences, incentive programmes, and complex multi-market projects across APAC, giving him a clear view of how business events can drive stronger ROI, more meaningful delegate engagement, and better alignment with wider business goals in a fast-moving environment.

4 August 2026, 3:20 PM

Topic

Weaving Corporate Perspectives: What Truly Matters in Business Event Decision Making

This panel session explores the evolving priorities shaping corporate decision-making in today’s Business Events landscape. As organisations seek greater strategic value from meetings and events, factors such as ROI, sustainability, technology, delegate engagement, and meaningful experiences are becoming increasingly important. Bringing together corporate leaders and industry experts, the discussion will examine what truly matters when selecting destinations, partners, and event experiences in a rapidly changing world.

Ronald Lim

Business Events Strategist
Think Event by Think Tank Productions

Ronald Lim is a business events strategist and Co-Founder of Think Event (Think Events by Think Tank), based in Kuala Lumpur, Malaysia. Over the past decade, he has designed and produced award-winning events across Asia, including the EAT Conference 2022 and the World Congress on Innovation & Technology 2023.

He pioneered TriBE Digital Campus, a free education platform for event professionals during the COVID-19 lockdown, and served as Technical Consultant to the International Telecommunication Union, a UN agency, from 2016 to 2019. A Certified Event Designer, Digital Event Strategist and Sustainable Event Professional, Ronald sits on PCMA's APAC Regional Advisory Board (2024-2028). Ronald is also the curator for flagship events such as International Digital Economy Conference Sarawak (2023 - 2026), Malaysian International Food & Beverage (MIFB) (2023 - 2026) and Smart City Expo Kuala Lumpur 2025.

5 August 2026m, 2:20 PM

Topic

AI Shift in Business Events: Harnessing AI & Data for Smarter Experiences

Tiffany Chung

Director of Sales & Marketing
Kuala Lumpur Convention Centre

Tiffany Chung is a business events professional with over 20 years of experience in strategic business development, international business events development and acquisition, and venue management within the meetings, incentives, conventions and exhibitions (MICE) industry. She is currently the Director of Sales and Marketing at the Kuala Lumpur Convention Centre, where she leads the team in driving revenue growth and attracting international conferences, exhibitions and corporate events to Malaysia.

Over the years, Tiffany has worked closely with global associations, organisers and industry partners to secure and grow a wide range of international events. She is known for her practical, relationship-driven approach and her ability to understand what organisers and associations need to build successful and sustainable events. Her experience has also contributed to strengthening Kuala Lumpur’s position as a competitive business events destination in the region. Having worked on both the organiser and venue side, including her time with PIKOM and Reed Exhibitions (now RX Global), Tiffany brings a well-rounded perspective to the industry. She understands the realities of building events from the ground up, as well as the long-term commitment needed to grow them. Tiffany is actively involved in industry development and currently serves on the council of the Malaysian Society of Association Executives (MSAE) and the executive committee of Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), where she supports initiatives in sustainability and innovation. As moderator for the session “Succession Matters: Building the Next Generation of Association Leaders,” Tiffany brings a grounded and practical perspective. She is passionate about developing people, sharing experiences, and creating open conversations that help the next generation of leaders step up with confidence.

5 August 2026, 10:20 AM

Topic

Weaving Regional Synergies: Shaping the Future of Business Events