Malaysia Business Events Week 2026

Weaving the Future

of Business Events

Malaysia Business Events Week (MBEW) is the nation's premier platform for industry leaders, event organisers, associations, venues, suppliers, policymakers and emerging talent to come together, exchange ideas and shape the future of business events.

This year, we gather under the theme "Weaving Horizons: Shaping the Tapestry of Tomorrow."

Inspired by Malaysia's rich weaving heritage, the theme reflects how every idea, partnership and contribution strengthens the fabric of our industry. Just as individual threads are woven together to create something stronger and more meaningful, the future of business events is shaped through collaboration, innovation and shared purpose.

As our industry navigates evolving technologies, sustainability priorities and changing global landscapes, MBEW 2026 provides a platform to connect perspectives, unlock opportunities and build future-ready strategies.

The Pillars of Progress

Collaboration

Stronger industries are built through stronger partnerships.

Innovation

Innovation drives transformation.

Sustainability

Creating impact that extends beyond the event itself.

Knowledge Exchange

The future belongs to those who continue learning.

Built for the

Business Events Community

Bringing together the diverse stakeholders who shape and drive the business events industry forward.

The success of the business events industry depends on the collective contributions of diverse stakeholders. MBEW 2026 brings together the people and organisations shaping the future of Malaysia's business events industry. Whether you are leading events, managing destinations, driving innovation, or building partnerships, MBEW provides opportunities to learn, connect, and contribute to the industry's growth.

Associations
Driving industry development through advocacy, education, and community building.
Event Organisers & Professional Conference Organisers
Creating experiences that inspire engagement and generate value.
Venues & Convention Centres
Providing the spaces where ideas, innovation, and collaboration thrive.
Hotels & Hospitality Partners
Delivering world-class experiences that support successful events.

Suppliers & Solution Providers
Providing expertise, technologies, and services that power the industry.
Government & Industry Agencies
Supporting growth, competitiveness, and long-term development.
Academia & Emerging Talent
Preparing the next generation of business events professionals.
International Partners
Strengthening global connections and expanding opportunities.

Together, every stakeholder contributes a thread to the tapestry of tomorrow.

Experience

MBEW 2026

MBEW 2026 offers a dynamic programme designed to inspire ideas, foster connections, and create opportunities for growth.

Learn

Gain insights from industry experts, policymakers, innovators, and thought leaders who are shaping the future of business events.

Connect

Build meaningful relationships with decision-makers, buyers, partners, and peers from across the industry.

Discover

Explore emerging trends, technologies, and solutions transforming the events landscape.

Collaborate

Participate in conversations that address challenges, unlock opportunities, and strengthen industry resilience.

Lead

Develop future-ready strategies that create lasting impact and sustainable growth.

Programme Experience

Three Days. One Shared Purpose.

Explore the latest industry insights, global trends, and forward-looking perspectives that are shaping the continued evolution of the business events landscape. Gain a deeper understanding of how innovation, technology, digital transformation, artificial intelligence, and sustainability are collectively redefining how events are designed, delivered, and experienced across the world. Engage in meaningful dialogue and knowledge exchange that highlights emerging opportunities, strengthens industry capabilities, and elevates business events toward greater levels of excellence, resilience, and global competitiveness.

* Programme is subject to change

XCHANGE

Meet the Right Buyers. Grow Your Business.

BE Xchange is where meaningful business connections begin. Designed to connect exhibitors and suppliers with qualified buyers, the programme offers pre-scheduled one-to-one meetings that drive conversations, generate leads, and unlock new opportunities.

Whether you're looking to showcase your latest offerings, expand into new markets, or strengthen industry relationships, BE Xchange provides the platform to connect with decision-makers actively seeking solutions and partnerships.

Why Participate?

Meet qualified buyers through curated business appointments
Generate valuable leads and business opportunities
Increase brand visibility among key industry stakeholders
Expand your professional network across the Business Events ecosystem
Gain access to selected MBEW education and networking sessions

Secure Your Place Today.

Explore Details

Voices Weaving

the Future

Hear from influential leaders, innovators, policymakers, sustainability advocates, entrepreneurs, and industry experts who are shaping the next chapter of business events.

Through keynote presentations, panel discussions, and interactive conversations, our speakers will share insights, experiences, and perspectives that inspire action and drive meaningful progress.

Carrie Ee

Director
Brand Day (Malaysia) Sdn Bhd

Carola van der Hoeff

Chief Operating Officer and Congress Director
International Pharmaceutical Federation (FIP)

Paul Sinclair AM

President
International Pharmaceutical Federation (FIP)

Sam Au

Principal Consultant
SustainAbility Consulting Sdn Bhd

George Varughese

Market Vice President
Marriot International Malaysia

Cynthia Martin

Director
Bespoke Marketing Sdn Bhd

Collective

Impact

Showcasing partnerships, collaborations, and initiatives that emerge through MBEW and contribute to strengthening the business events ecosystem. Each connection formed here becomes part of a larger fabric driving industry growth, innovation, and long-term impact

Event highlights

Hands-Only CPR Course
4th August 2025
In collaboration with The National Heart Association of Malaysia. Discover how you can make a life-saving difference with practical course teaches hands-only CPR — a straightforward technique that focuses solely on chest compressions, without the need for mouth-to-mouth breaths. It's designed to empower bystanders to respond effectively during sudden cardiac emergencies, especially in adults.
learn more
register now
SPICE Market Networking
4th August 2025
Explore the SPICE Market featuring a curated blend of Authentic Malaysian products, crafts and gifts – a celebration of rich heritage and vibrant culture of Malaysia.
learn more

Creating Impact

That Endures

Sustainability is central to how the future of business events is shaped and delivered.

MBEW 2026 promotes responsible practices, inclusive growth, and long-term industry resilience by encouraging dialogue on environmental, social, and economic impact across the ecosystem.

We believe the true value of business events lies not only in outcomes, but in the lasting positive legacy they create for destinations, communities, and future generations.

Official

Venue

The Iconic Heart of Kuala Lumpur

Kuala Lumpur Convention Centre

Located in the heart of Kuala Lumpur city centre, Kuala Lumpur Convention Centre places MBEW 2026 at the centre of Malaysia’s leading business and connectivity hub, with the iconic Petronas Twin Towers as its backdrop.

Recognised internationally as an award-winning venue, it has hosted major global events and welcomed millions of delegates, establishing itself as a trusted setting for world class Business Events.

For MBEW, it is where ideas connect, and collaboration takes shape through the Weaving Horizons theme.

Find OUT MORE

Through the

Lens

Highlights of collaboration, innovation, and shared success across MBEW editions.

Photo Gallery

Partners in the

Tapestry

The future of business events is built through collaboration.

We extend our appreciation to our partners, sponsors, industry associations, government agencies, academic institutions, and stakeholders whose continued support strengthens Malaysia's business events ecosystem.

Together, we are weaving new opportunities, new connections, and new horizons.

Official Venue

in collaboration with

Be Part of the
Tapestry of Tomorrow

Connect with Us

Secretariat: Amira Diyana

Industry Development

Malaysia Convention & Exhibition Bureau
Level 9, Menara Z10, Jalan Alamanda 2,
Presint 1, 62000 Putrajaya, Malaysia.

amira@myceb.com.my

+603 8893 4544

Carrie Ee

Director
Brand Day (Malaysia) Sdn Bhd

Carrie Ee is the Founder of Malaysia Brand Day, Malaysia’s first national branding exhibition and movement. A lawyer by training and business leader by profession, she brings over two decades of experience spanning multinational corporations, GLCs, conglomerates, and startups. Inspired by a deep love for Malaysia and an unwavering belief in its future, she is on a mission to elevate Malaysian brands as catalysts for national pride, economic growth, and global recognition.

4 August 2026, 2:30 PM

Topic

Against the Odds: Weaving the Success Story of Malaysia Brand Day

This plenary session explores how Malaysia Brand Day successfully strengthened Malaysia’s global presence through strategic storytelling, collaboration, and resilience in an increasingly competitive international landscape. The session will share key insights on overcoming challenges, building strategic partnerships, and leveraging cultural identity to position Malaysia as a dynamic and future-ready destination.

Carola van der Hoeff

Chief Operating Officer and Congress Director
International Pharmaceutical Federation (FIP)

Carola van der Hoeff is the Chief Operating Officer (COO) and Congress Director at the International Pharmaceutical Federation (FIP). In her role, she is responsible for overseeing the daily operations of the organization, which includes managing finances, membership, marketing, and congresses. FIP is a global organization that represents pharmacists, pharmaceutical scientists, and educators, with a mission to support global health by advancing pharmaceutical practice, sciences, and education.

Carola has a background as a professional conference organizer and transitioned to the association side of the industry about 15 years ago. Since then, she has risen to her current leadership position, where she plays a crucial role in the association. In 2019, Carola was recognized by the Professional Convention Management Association (PCMA) with the Global Business Events Executive of the Year award. Her extensive experience and leadership have significantly contributed to the advancement of global health through the pharmaceutical profession. In summary, Carola van der Hoeff is a key figure at FIP, contributing significantly to the organization's operations and strategic direction, especially in the realm of congresses and digital event management.

4 August 2026, 12:00 PM

Topic

Weaving Global Connections: Shaping Destinations for Tomorrow’s Association Congresses

As global associations redefine the purpose and impact of their congresses, destinations are increasingly evaluated beyond infrastructure and logistics. Today’s associations seek destinations that align with their values, support sustainability goals, foster innovation, deliver meaningful delegate experiences, and create long-term legacy outcomes. This session explores the evolving priorities influencing destination selection and how destinations can position themselves as strategic partners for future international association congresses in an increasingly competitive and purpose-driven global landscape.

Paul Sinclair AM

President
International Pharmaceutical Federation (FIP)

Paul Sinclair was elected president of the International Pharmaceutical Federation (FIP) in 2022, beginning a four-year term in September 2023. Before that, he was chairman of FIP’s Board of Pharmaceutical Practice and president of FIP’s Community Pharmacy Section. Mr Sinclair is a registered community pharmacist from Sydney, Australia. For over 30 years, he was also a community pharmacy owner.

He has held a number of professional leadership positions in his home country, including as chair of several committees and working groups at the Pharmacy Council of New South Wales, president of the Pharmacy Guild of Australia New South Wales branch, national vice president of the Pharmacy Guild of Australia, and chair of the Australian Association of Consultant Pharmacists. He is a strong advocate for the expansion of scope of practice for pharmacists and the provision of professional services delivered via community pharmacies. Mr Sinclair has served on the boards of a number of non-profit organisations. He was a former councillor and mayor of Campbeltown City Council. In 2019, he was made a Member of the Order of Australia in the Australia Day Honours List.

4 August 2026, 2:50 PM

Topic

Pharmacy’s unique contribution to Universal Health Coverage through self-care and Malaysia’s role in building a sustainable system towards 2030

In this keynote, Paul Sinclair, AM, President of the International Pharmaceutical Federation (FIP), will present the global vision shaping the future of pharmacy under the FIP Strategic Plan 2025–2030. Drawing on the ONE FIP approach, he will outline how pharmacy can contribute to the Astana Declaration 2018, and deliver UHC (Universal Health Coverage) through Primary Health Care. One of the driving forces for pharmacy’s unique contribution to this agenda is through self-care as pillar of prevention for patients and the public globally. By establishing our role in self-care, alongside all other preventative measures- communicable disease, life course immunisation, healthy lifestyles, AMS to minimise AMR, NCD optimisation as well as access to safe, affordable and effective medicines, pharmacy is essential to healthcare globally. He will also provide focus on the initiatives and innovations in pharmacy, including workforce transformation, in Malaysia and plans to launch the FIP Global Declaration on Self-Care at the 85th Global congress of pharmacy and pharmaceutical sciences in Kuala Lumpur in 2027. The Congress theme is Bridging worlds: Global knowledge, local realities and better care. and the FIP President will showcase how we will strive to work shoulder to shoulder to deliver this and secure Malaysia’s legacy in pharmacy led self-care globally thereafter.

Sam Au

Principal Consultant
SustainAbility Consulting Sdn Bhd

As Principal Consultant of SustainAbility Consulting Sdn.
Bhd., Sam works with organisations across the hospitality,
events, property and corporate sectors to transform sustainability from a reporting obligation into a driver of business value. His experience includes supporting sustainable event initiatives for the Khazanah Megatrend
Forum and the Malaysia Carbon Market Forum, where sustainability principles were embedded into event planning and delivery to create meaningful environmental and stakeholder outcomes.

Within the hospitality sector, Sam has delivered ESG and sustainability programmes for hotel operators, including Sheraton Imperial Kuala Lumpur, and supported sustainability readiness initiatives aligned with sustainability framework for Sunway Hotels. Through these engagements, he helps organisations strengthen operational excellence, enhance guest expectations, and build resilience in an increasingly sustainability-conscious marketplace. Passionate about creating practical impact, Sam helps businesses turn sustainability into a catalyst for innovation, operational excellence and long-term operational resilience.Through his work in sustainable events, operational readiness and ESG transformation, he empowers businesses to create meaningful value while leaving a positive legacy for their stakeholders, communities and future generations.

5 August 2026, 2:20 PM

Topic

Weaving Sustainable Futures: Understanding ESG & Carbon Impact in Business Events

This session will draw on practical experience in emissions measurement and sustainability advisory to provide attendees with an accessible perspective on the greenhouse gas (GHG) footprint of business events, including conferences, seminars, forums, and exhibitions. The presentation may cover ESG fundamentals for the events industry, how travel and operational activities contribute to an event’s overall carbon footprint, and practical measures organisers and participants can adopt to reduce emissions in future events.

George Varughese

Market Vice President
Marriot International Malaysia

George Varughese is the Market Vice President for Malaysia at Marriott International, bringing over 35 years of global hospitality experience with the company. He leads the strategic direction, growth, and operational performance of Marriott’s portfolio across Malaysia.
Throughout his distinguished career, George has held senior leadership roles across four continents , managing flagship properties in USA, Thailand, Australia, China and Malaysia. His international exposure spans more than 15 locations, reflecting a strong track record in driving business performance, operational excellence and guest satisfaction.

5 August 2026

Topic

Creating Experiences That Inspire: The Future of Hospitality & Business Events Marketing

This session will explore how hospitality and Business Events marketing are evolving from traditional sales-driven approaches towards experience-led engagement. It will highlight the growing importance of storytelling, personalisation, customer connection, and digital innovation in creating memorable experiences that strengthen brand loyalty, inspire audiences, and drive long-term business growth in an increasingly dynamic market environment.

Cynthia Martin

Director
Bespoke Marketing Sdn Bhd

Cynthia Martin is the Director of Bespoke Marketing Sdn Bhd, a successful Professional Conference Organiser and marketing consultancy. She has worked in both the corporate and non-profit sectors as a Managing Director, Regional Manager and Consultant. A natural fit, with more than 20 years experience, with an in-depth understanding on the needs of the industry, she has played a pivotal role in establishing and building key customer accounts such as Intel, IBM, Hewlett-Packard, Microsoft etc.

Cynthia holds an honours degree in Law from the University of London. Today, her focus lies in growing the business with the engagement and rollout of new and emerging technologies that are relevant to the industry, a calling that she finds most exciting and fulfilling.

4 August 2026, 12:00 PM

Topic

Weaving Global Connections: Shaping Destinations for Tomorrow’s Association Congresses