Malaysia successfully hosted the USANA Regional Convention bringing around 5800 delegates, including 3,300 international participants.
The convention featured product launches, leadership development sessions, and recognition programmes, reinforcing Malaysia’s position as a leading Business Events destination. Generating an estimated economic impact exceeding RM58 million and a strong return on investment, the event significantly boosted tourism receipts, strengthened international partnerships, and showcased Malaysia’s capability to host large scale, high value international conventions.































