The Singapore Sales Call 2026 reflects the continued efforts to position Malaysia as a leading Business Events destination, while expanding high-potential opportunities across conventions, exhibitions, and corporate meetings and incentives. The initiative focused on targeted engagement with international and regional organisations in Singapore, including Professional Conference Organisers (PCOs), Professional Exhibition Organisers (PEOs), institutions, industry partners, as well as prospective association and corporate meeting planners.

Key activities included physical meetings and MyCEB briefings with Singapore MICE players, facilitating meaningful exchanges and potential collaborations. The programme secured 10 appointments, generated 5 leads, and reached an estimated 11,400 potential delegates, indicating strong prospects for future business events.