This sales mission engaged international associations, Professional Exhibition Organisers (PEOs), and corporate meeting planners, with a focus on strengthening market presence and identifying potential business events opportunities within the European market.
The programme featured targeted business meetings and strategic engagements with key industry stakeholders, facilitating valuable knowledge exchange and exploring collaboration opportunities.
The sales mission delivered 16 appointments, generated 15 qualified leads, and achieved an estimated reach of 33,463 potential delegates, reflecting strong potential for future business events growth.
