Marking its debut at an international travel trade platform, MyCEB participated under the Malaysia Pavilion to showcase Malaysia’s Business Events offerings to the Indian market. The platform provided valuable opportunities to strengthen market presence and engage with key industry players.

MyCEB engaged with key Indian industry stakeholders, generating 16 leads with an estimated 8,860 delegates and a projected economic impact of RM128 million. These outcomes reflect growing interest from the Indian market and signal strong potential to further expand Malaysia’s business events pipeline.