MyCEB Association Day 2026 successfully convened 212 association leaders, policymakers, and industry stakeholders at Sunway Resort Hotel under the theme “Governing with Purpose. Leading with Impact.” In its fifth edition, the programme served as a platform for meaningful dialogue, knowledge exchange and strategic networking among key players within the association and Business Events ecosystem.

Co-organised with the Malaysia Society of Association Executives (MSAE), the programme underscored the vital role of associations in advancing industry growth, fostering international collaboration and supporting the sustainable development of Malaysia’s Business Events sector.