This sales mission engaged with international associations, Professional Exhibition Organisers (PEOs), and corporate meeting planners to strengthen MyCEB’s market presence and identify potential Business Events opportunities within the European market.
The programme featured targeted business meetings and strategic engagements with key industry stakeholders, facilitating valuable knowledge exchange and exploring opportunities for future collaboration.
The sales mission secured 16 business appointments, generated 15 qualified leads, and achieved an estimated reach of 33,463 potential delegates, reflecting strong potential for future Business Events growth.
