first edition 2026
Driving Malaysia's Business Events

Series 1/3 • APRIL 2026

Driving Malaysia’s Business Events

Leadership Message
As we navigate an increasingly dynamic global landscape, new opportunities continue to emerge to reimagine how Business Events can better connect people, ideas, and purpose. Malaysia’s Business Events industry remains resilient and forward-looking, and at Malaysia Convention & Exhibition Bureau (MyCEB), we are committed to supporting our stakeholders every step of the way.

We understand that today’s organisers seek more than a just a destination, they seek reliability, value, and impactful experiences. Malaysia delivers this through world class infrastructure, diverse venues, strong connectivity, and a rich cultural backdrop, supported by a collaborative and experienced industry ecosystem. 

Through BE Horizon, we aim to keep you at the forefront of Malaysia’s Business Events landscape. From industry highlights and success stories to opportunities, this edition is curated to provide relevant and valuable insights.

We invite you to explore, connect, and discover what Malaysia has to offer. Together, we can create events that leave impact, your ideas, your vision, your passion are what make it all possible.

Let’s Meet in Malaysia and BE Greater, Together.
❝ Through BE Horizon, we aim to keep you at the forefront of Malaysia’s Business Events landscape. ❞
Tan Mei Phing
Chief Executive Officer
Malaysia Convention & Exhibition Bureau
Key Highlights
Sustainable Event Professional Certificate (SEPC)
Sustainable Event Professional Certificate (SEPC)
The two- day programme opened by Ms Tan Mei Phing of MyCEB, emphasised sustainability, inclusivity, and long-term impact on Business Events.
Singapore Sales Calls
Singapore Sales Calls
The Singapore Sales Call 2026 aims to position Malaysia as a top Business Events destination, targeting growth across conventions, exhibitions, meetings, and incentives.
Europe Sales Call 2026
Europe Sales Call 2026
The sales mission engaged European associations, exhibition organisers, and corporate planners to strengthen market presence and secure new business event opportunities.
TRAVEX
TRAVEX
ASEAN Travel Exchange (TRAVEX) 2026 served as a dynamic regional platform connecting ASEAN buyers and sellers through curated business appointments and networking opportunities.
DMC Engagement Session
DMC Engagement Session
The session united 76 industry players from destination management companies, state convention bureaus, and strategic partners in a vibrant exchange of ideas and opportunities.
MyCEB Industry Session 2026
MyCEB Industry Session 2026
The MyCEB Industry Session 2026 successfully brought together 166 industry partners and stakeholders, with the presence of MyCEB’s Chief Executive Officer.
Outbound Travel Mark (OTM) 2026
Outbound Travel Mark (OTM) 2026
Marking its debut at an international travel trade platform, MyCEB participated under the Malaysia Pavilion to showcase Malaysia’s Business Events offerings to the Indian market.
Northern Region Malaysia Sales Call
Northern Region Malaysia Sales Call
The Northern Region Malaysia Sales Call 2026 was conducted across Perlis, Kedah, and Penang, engaging academic institutions, associations, and industry partners.
South Asia Travel & Tourism Exchange SATTE 2026
South Asia Travel & Tourism Exchange SATTE 2026
MyCEB established a strong presence in the Indian market through its participation in a leading travel and tourism exchange platform.
ITB Berlin 2026
ITB Berlin 2026
Malaysia’s participation supported efforts to promote the country’s business events offerings in conjunction with Visit Malaysia Year 2026.
UFI Asia-Pacific Conference 2026
UFI Asia-Pacific Conference 2026
The UFI Asia- Pacific Conference 2026, organised by UFI, the Global Association of the Exhibition Industry, united the region’s top exhibition leaders for two days of innovation, insights, and collaboration.
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Industry Spotlight

Executive Interview Feature
In Conversation with Mr. Ashwin Gunasekeran - Chief Executive Officer, Penang Convention & Exhibition Bureau
Supported Events
Find out more


Convention
Choose Malaysia for your next convention and enjoy top-notch facilities and services at a great value. Our premier venues provide the perfect setting for a successful event, offering excellence and affordability combined.
Find out more


exhibitions
Experience Malaysia’s unique position at Asia’s crossroads, where our strategic location and extensive trade networks provide a dynamic environment for successful business events and international trade opportunities. Discover a destination that blends exceptional facilities with unparalleled value for your next international trade.
Find out more


MEETINGS & INCENTIVES
Imagine hosting your international meetings and incentives at unique venues where exceptional value, high-quality services, and breathtaking settings come together to create unforgettable experiences. Discover how Malaysia blends cultural richness and natural beauty to make your events extraordinary!
Find out more


Sporting events
Craft your next sporting event in Malaysia, where we turn unique venues into stages for unmatched quality and memorable experiences. From modern stadiums to scenic outdoor arenas, discover how Malaysia’s venues can bring a new level of excitement and excellence to your event. The Heart of Asia’s Business and Sporting World, Offering World-Class Quality with Remarkable Affordability for Your Next Major Event!
Industry Insights
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