Programme Day 3 - Malaysia Business Events Week 2026

Programme

Day 3

Date: 5 August 2025 (Wednesday)

Time : 8:00 AM – 5:30 PM

* Programme is subject to change

8:00 AM

Morning Refreshments

9:00 AM

Energiser by Nadia Heng
The Secret to Public Speaking: Confident Posture & Body Language
Discover how positive posture, eye contact, gestures, and body language can enhance your presence and captivate your audience.

9:20 AM

Plenary Session:
Topic: Leading with Resilience: Managing Crisis with Confidence

This session explores how resilient leadership, effective communication, and strategic crisis management can help organisations navigate uncertainty and disruption with confidence. Attendees will gain practical insights into managing challenges, maintaining stakeholder trust, and turning crises into opportunities for growth and transformation.

Speaker:
Tina Alteri
Media Australasia Xchange (MAX)

10:20 AM

Topic: Weaving Regional Synergies: Shaping the Future of Business Events

As the Business Events industry evolves amid rapid technological advancements, changing market dynamics, and increasing demands for sustainability, collaboration has become essential for future growth. This panel explore how regional partnerships can strengthen the Business Events ecosystem across Asia-Pacific and beyond. Through diverse perspectives spanning congresses, association meetings, and event strategy, panellists will discuss opportunities to foster innovation, develop talent, drive sustainable impact, and enhance regional competitiveness.

Moderator:
Tiffany Chung
Director of Sales & Marketing, Kuala Lumpur Convention Centre

Panellists:
Wai Kin Wong
Regional Director Asia Pacific, ICCA

Florence Chua
Managing Director, APAC, PCMA

Pei Rui Tan
Programme Manager, Advocacy and Alliances, UFI

11:05 AM

Track 1 - Main stage: Media

Plenary: The Power of Strategic Storytelling

In today’s experience-driven world, storytelling has become a powerful strategy for business events, brands, and destinations to create deeper audience engagement and lasting impact. This session explores how strategic storytelling can transform events from information-sharing platforms into meaningful experiences that inspire connection, influence perception, and drive action. Drawing from insights across media, travel, and publishing, Irene Chua will share how compelling narratives help elevate event experiences, strengthen destination branding, enhance media visibility, and build authentic audience relationships in an increasingly digital and competitive landscape.

Track 2 – Breakout room: IOT

Experience Meets Intelligence: The Rise of Smart Business Events

Business Events are evolving beyond traditional meetings and exhibitions into intelligent,
connected, and data-driven experiences. Powered by Artificial Intelligence (AI), the Internet
of Things (IoT), data analytics, and immersive technologies, the next generation of Business
Events is transforming how people connect, learn, collaborate, and create value. As attendee
expectations continue to shift towards personalised, seamless, and sustainable experiences,
event organisers, venues, and destinations must embrace smart technologies to remain
competitive. This session will explore how IoT, together with AI and digital innovation, is
reshaping every stage of the event journey, from venue operations and attendee
engagement to sustainability, safety, and data-driven decision-making, while highlighting
practical applications and future opportunities for the Business Events industry.

Speaker:
Ts. James Lai
Chairman & Founder, Malaysia IoT Association

Track 3 – Breakout room (By Invitation only)

CEO Round Table moderated by Tina Alteri

11:50 AM

Panel session:
Topic: Weaving Horizons, Empowering Futures: Leaders Shaping the Tapestry of Tomorrow
This conversation explores the journeys, leadership philosophies, and impact of two distinguished leaders who have broken barriers and driven meaningful change in their respective fields. The discussion will examine how inclusive leadership, resilience, and purpose-driven decision-making can inspire future generations and contribute to building a more sustainable, equitable, and prosperous future.

Moderator:
Prof. Datin Dr. Lydia Abdul Latif
President of Malaysian Society Association Executives (MSAE)

Panellists:
YBhg. Dato’ Seri TPr (Dr) Maimunah Mohd Sharif
Advisor on Sustainable Urbanisation to the Government of Malaysia

YBhg. Datuk Ar. Tan Pei Ing
The founder, PI Architect

12:35 PM

Networking Lunch

2:00 PM

Energiser by Nadia Heng
The Secret to Public Speaking: Five Essential Tips to Improve Your Public Speaking Skills
Master five practical strategies to communicate clearly, engage your audience, and deliver impactful presentations with confidence.

2:20 PM

Track 1 - Main Stage – AI

Topic: AI Shift in Business Events: Harnessing AI & Data for Smarter Experiences

As AI reshapes the business events landscape, data has become the foundation for smarter decisionmaking, personalised attendee experiences, and measurable event impact. This session explores how AI and data are transforming event strategy, operations, engagement, and destination competitiveness, while highlighting the opportunities and considerations for industry leaders in the AI era.

Moderator:
Errol Lim,

Co-founder & COO, Jublia

Panelist:
Ronald Lim
Co-founder and Events Producer, Think Event by Think Tank Productions

Track 2 – Breakout room - Sales & Marketing

Topic: Creating Experiences That Inspire: The Future of Hospitality & Business Events Marketing

This session explores how hospitality and business events marketing is evolving from traditional sales-driven approaches to experience-led engagement. It highlights the importance of storytelling, personalisation, customer connection, and digital innovation in creating memorable experiences that build brand loyalty, inspire audiences, and drive long-term business growth in a rapidly changing market.

Speaker:
George Varughese

Market Vice President, Marriott International Malaysia

Track 3 - Breakroom room - People, Planet & Purpose

Topic: Weaving Sustainable Futures: Understanding ESG & Carbon Impact in Business Events

The session will draw on practical experience in emissions measurement and sustainability advisory to provide attendees with an accessible perspective on the GHG footprint of business events, including conferences, seminars, forums, and exhibitions. Topics may include ESG fundamentals for the events industry, how travel and operational activities contribute to an event’s overall carbon footprint, and practical measures that organisers and participants can take to reduce emissions in future events.

Speaker:
Sam Au
SustainAbility Consulting

3:15 PM

Plenary Session:
Topic: Beyond the Cup: Digital Transformation Lessons from ZUS Coffee

From a homegrown startup to one of Malaysia's fastest-growing coffee brands, ZUS Coffee has successfully leveraged technology to disrupt a traditional industry and redefine the customer experience. By integrating digital platforms, data analytics, AI-driven insights, and seamless mobile ecosystems, the company has built a scalable business model that combines operational excellence with deep customer engagement. This session explores how technology has become a key driver of growth for ZUS Coffee, enabling the brand to personalize customer journeys, optimize operations, and expand rapidly in an increasingly competitive marketplace. Participants will gain valuable insights into how digital innovation can transform customer-centric businesses and create sustainable competitive advantage.

Speaker:
Wong Kim Chuan

Strategy Manager, ZUS Coffee

4:00 PM

Wrap up by Emcee

4:05 PM

Tea reception

5:30 PM

End of Programme

ProGRAMME

DAY 1 - 3 Aug 2026

DAY 2 - 4 Aug 2026

DAY 3 - 5 Aug 2026