Programme Day 3 - Malaysia Business Events Week 2026

Programme

Day 3

Date: 5 August 2025 (Wednesday)

Time : 8:00 AM – 5:30 PM

* Programme is subject to change

8:00 AM

Morning Refreshments

9:00 AM

Energiser by Nadia Heng
Weaving Positive Energy: Recharge & Rise

9:20 AM

Plenary Session:
Topic: Leading with Resilience: Managing Crisis with Confidence

This session explores how resilient leadership, effective communication, and strategic crisis management can help organisations navigate uncertainty and disruption with confidence. Attendees will gain practical insights into managing challenges, maintaining stakeholder trust, and turning crises into opportunities for growth and transformation.

Speaker:
Tina Alteri
Media Australasia Xchange (MAX)

10:20 AM

Topic: Weaving Regional Synergies: Shaping the Future of Business Events

As the Business Events industry evolves amid rapid technological advancements, changing market dynamics, and increasing demands for sustainability, collaboration has become essential for future growth. This panel explore how regional partnerships can strengthen the Business Events ecosystem across Asia-Pacific and beyond. Through diverse perspectives spanning congresses, association meetings, and event strategy, panellists will discuss opportunities to foster innovation, develop talent, drive sustainable impact, and enhance regional competitiveness.

Moderator:
Tiffany Chung
Director of Sales & Marketing, Kuala Lumpur Convention Centre

Panellists:
Jason Yeh
President-Elect, IAPCO

Wai Kin Wong
Regional Director Asia Pacific, ICCA

Florence Chua
Managing Director, APAC, PCMA

11:05 AM

Track 1 - Main stage: Media

Plenary: The Power of Strategic Storytelling

In today’s experience-driven world, storytelling has become a powerful strategy for business events, brands, and destinations to create deeper audience engagement and lasting impact. This session explores how strategic storytelling can transform events from information-sharing platforms into meaningful experiences that inspire connection, influence perception, and drive action. Drawing from insights across media, travel, and publishing, Irene Chua will share how compelling narratives help elevate event experiences, strengthen destination branding, enhance media visibility, and build authentic audience relationships in an increasingly digital and competitive landscape.

Speaker:
Irene Chua
Vice President and Group Publisher

Track 2 – Breakout room: Grooming

Plenary : Weaving Confidence Through Professional Grooming

This session explores the importance of professional grooming in building confidence, enhancing personal branding, and strengthening professional presence in today’s evolving workplace. Beyond appearance, the discussion highlights how grooming and self-presentation contribute to credibility, leadership presence, and meaningful first impressions across business and social environments.

11:50 AM

Panel session:
Topic: Weaving Horizons, Empowering Futures: Leaders Shaping the Tapestry of Tomorrow
This conversation explores the journeys, leadership philosophies, and impact of two distinguished leaders who have broken barriers and driven meaningful change in their respective fields. The discussion will examine how inclusive leadership, resilience, and purpose-driven decision-making can inspire future generations and contribute to building a more sustainable, equitable, and prosperous future.

Moderator:
Prof. Datin Dr. Lydia Abdul Latif

Panellists:
YBhg. Dato’ Seri TPr (Dr) Maimunah Mohd Sharif
Advisor on Sustainable Urbanisation to the Government of Malaysia

Ng Wei Wei
Managing Director & Chief Executive Officer, UOB Malaysia

12:35 PM

Lunch

2:00 PM

Energiser by Nadia Heng
Weaving Wellness & Confidence

2:20 PM

Track 1 - Main Stage – AI

Topic: AI Shift in Business Events
Speaker: PCMA

Track 2 – Breakout room - Sales & Marketing

Topic: Creating Experiences That Inspire: The Future of Hospitality & Business Events Marketing

This session explores how hospitality and business events marketing is evolving from traditional sales-driven approaches to experience-led engagement. It highlights the importance of storytelling, personalisation, customer connection, and digital innovation in creating memorable experiences that build brand loyalty, inspire audiences, and drive long-term business growth in a rapidly changing market

Speaker: 
George Varughese

Market Vice President, Marriott International Malaysia

Track 3 - Breakroom room - People, Planet & Purpose

Topic: Weaving Sustainable Futures: Understanding ESG & Carbon Impact in Business Events

The session will draw on practical experience in emissions measurement and sustainability advisory to provide attendees with an accessible perspective on the GHG footprint of business events, including conferences, seminars, forums, and exhibitions. Topics may include ESG fundamentals for the events industry, how travel and operational activities contribute to an event’s overall carbon footprint, and practical measures that organisers and participants can take to reduce emissions in future events.

Speaker:
Sam Au
SustainAbility Consulting

3:15 PM

Plenary Session:
Topic: Beyond the Cup: Digital Transformation Lessons from ZUS Coffee

From a homegrown startup to one of Malaysia's fastest-growing coffee brands, ZUS Coffee has successfully leveraged technology to disrupt a traditional industry and redefine the customer experience. By integrating digital platforms, data analytics, AI-driven insights, and seamless mobile ecosystems, the company has built a scalable business model that combines operational excellence with deep customer engagement. This session explores how technology has become a key driver of growth for ZUS Coffee, enabling the brand to personalize customer journeys, optimize operations, and expand rapidly in an increasingly competitive marketplace. Participants will gain valuable insights into how digital innovation can transform customer-centric businesses and create sustainable competitive advantage.

Speaker:
Venon Tian

Group Chief Operating Officer, ZUS Coffee

4:00 PM

Wrap up by Emcee

4:05 PM

Tea reception

5:30 PM

End of Programme

ProGRAMME

DAY 1 - 3 Aug 2026

DAY 2 - 4 Aug 2026

DAY 3 - 5 Aug 2026