Programme Day 2 - Malaysia Business Events Week 2026

Programme

Day 2

Date: 4 August 2025 (Tuesday)

Time : 8:00 AM – 7:00 PM

* Programme is subject to change

8:00 AM

Registration & welcome refreshment

9:00 AM

Arrival of VIPs

9:15 AM

Arrival of the Guest of Honour

10:00 AM

Negaraku

10:05 AM

Opening Performance by The Zeppo Youngsterz

10:40 AM

Welcome Remarks by YB Dr Sivakumar A/L Varatharaju Naidu, Chairman of Malaysia Convention & Exhibition Bureau (MyCEB)

10:45 AM

Opening Remarks by the Guest of Honour

10:55 AM

Launching of Malaysia Business Events Week (MBEW) 2026

11:05 AM

VIP Walkabout BE Xchange

11:25 AM

Keynote 
Topic: Weaving Resilience: Turning Challenges into Opportunities

This inspirational keynote session explores the power of resilience, perseverance, and determination in overcoming challenges and achieving success. Drawing from his personal journey, he will share valuable insights on turning setbacks into opportunities, staying motivated under pressure, and embracing continuous growth in an ever-changing world.

Speaker:
Mr. Alvin Lim
National Paralympic Hand Cyclist

12:00 PM

Panel Session (Convention)
Topic: Weaving Global Connections: Shaping Destinations for Tomorrow’s Association Congresses

As global associations redefine the purpose and impact of their congresses, destinations are increasingly evaluated beyond infrastructure and logistics. Today’s associations seek destinations that align with their values, support sustainability goals, foster innovation, deliver meaningful delegate experiences, and create long-term legacy outcomes. This session explores the evolving priorities influencing destination selection and how destinations can position themselves as strategic partners for future international association congresses in an increasingly competitive and purpose-driven global landscape.

Moderator:
Ms. Cynthia Martin

Director – Bespoke Marketing

Panellists:
Ms Carola van der Hoeff
Chief Operating Officer & Congress Director, The International Pharmaceutical Federation

Associate Profesor Dr. Mohd Ariffin Bin Abu Hassan
President, Asia-Pacific Association for International Education

Ir. Yau Chau Fong
President, The Institution of Engineers Malaysia

12:45 PM

Networking lunch

2:00 PM

Energiser by Nadia Heng
Weaving Confidence: Empowering Mindsets for Tomorrow

2:20 PM

Plenary session:
Topic: Pharmacy’s unique contribution to Universal Health Coverage through self-care and Malaysia’s role in building a sustainable system towards 2030

In this session, Paul Sinclair, AM, President of the International Pharmaceutical Federation (FIP), will present the global vision shaping the future of pharmacy under the FIP Strategic Plan 2025–2030. Drawing on the ONE FIP approach, he will outline how pharmacy can contribute to the Astana Declaration 2018, and deliver UHC (Universal Health Coverage) through Primary Health Care. One of the driving forces for pharmacy’s unique contribution to this agenda is through self-care as pillar of prevention for patients and the public globally. By establishing our role in self-care, alongside all other preventative measures- communicable disease, life course immunisation, healthy lifestyles, AMS to minimise AMR, NCD optimisation as well as access to safe, affordable and effective medicines, pharmacy is essential to healthcare globally.

He will also provide focus on the initiatives and innovations in pharmacy, including workforce transformation, in Malaysia and plans to launch the FIP Global Declaration on Self-Care at the 85th Global congress of pharmacy and pharmaceutical sciences in Kuala Lumpur in 2027. The Congress theme is Bridging worlds: Global knowledge, local realities and better care. and the FIP President will showcase how we will strive to work shoulder to shoulder to deliver this and secure Malaysia’s legacy in pharmacy led self-care globally thereafter.

Speaker:

Mr. Paul Sinclair
President of the International Pharmaceutical Federation (FIP)

2:50 PM

Plenary Session (Exhibition)
Topic: Against the Odds: Weaving the Success Story of Malaysia Brand Day

This plenary session explores how Malaysia Brand Day successfully strengthened Malaysia’s global presence through strategic storytelling, collaboration, and resilience in an increasingly competitive international landscape. The session will share key insights on overcoming challenges, building strategic partnerships, and leveraging cultural identity to position Malaysia as a dynamic and future-ready destination.

Speaker:

Ms. Carrie Ee
Director, Brand Day (Malaysia) Sdn Bhd

3:20 PM

Panel Session (C&I)
Topic: Weaving Corporate Perspectives: What Truly Matters in Business Event Decision Making
Powered by PCMA

This panel session explores the evolving priorities shaping corporate decision-making in today’s Business Events landscape. As organisations seek greater strategic value from meetings and events, factors such as ROI, sustainability, technology, delegate engagement, and meaningful experiences are becoming increasingly important. Bringing together corporate leaders and industry experts, the discussion will examine what truly matters when selecting destinations, partners, and event experiences in a rapidly changing world.

Moderator: 
Florence Chua

Managing Director, PCMA APAC

4:05 PM

Panel session (ISE)
Topic: Beyond the Arena: How Global Sporting Events Shape Business, Culture & Future Opportunities.

This session explores how global sporting events create impact beyond the competition arena by driving economic growth, strengthening destination branding, fostering cultural exchange, and creating future opportunities for communities and industries. From tourism and hospitality to media, logistics, and youth development, the discussion will examine how major sporting events generate long-term value and shape international perception.

4:50 PM

Networking reception
Agenda :

Arrival of Guests
Welcome Remarks by Chairman/ CEO of MyCEB
Networking Session

7:00 PM

End of Programme

ProGRAMME

DAY 1 - 3 Aug 2026

DAY 2 - 4 Aug 2026

DAY 3 - 5 Aug 2026