• Co-operative Industry Programme
Participation in the co-operative programmes is open to all, however, priority is given to industry partners. We invite non-industry partners to join the industry partner programme to enjoy similar benefits.
MyCEB
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market.
MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. The goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market.
about myceb
How MyCEB Can Help With Your Business Events
conventions
Hosting your next conference in Malaysia will never be this easy with a strong track record to boost and excellent infrastructure with charming hospitality.
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EXHIBITIONS
Economic diversity, new infrastructure, excellent accessibility and growing local expertise contribute to Malaysia's rising popularity as Asia Pacific's top exhibition centres.
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SPORTING EVENTS
Reward your high achievers with the best of Malaysia - A range of world class accommodations, gorgeous rainforests and idyllic islands, and exciting experiential activities.
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MEETINGS & INCENTIVES
Reward your high achievers with the best of Malaysia - A range of world class accommodations, gorgeous rainforests and idyllic islands, and exciting experiential activities.
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Programmes
By category
By month
By category
By month
tradeshow
AIME 2025
10 – 12 February 2025
Melbourne, Australia
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register
tradeshow
IMEX Frankfurt 2025
20 – 22 May 2025
Frankfurt, Germany
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register
tradeshow
The Meeting Show
25 – 26 June 2025
London, United Kingdom
view website
register
Tradeshow
AIME 2025
10 – 12 February 2025
Melbourne, Australia
view website
register
Tradeshow
IMEX Frankfurt 2025
20 – 22 May 2025
Frankfurt, Germany
view website
Tradeshow
The Meeting Show
25 – 26 June 2025
London, United Kingdom
view website
Tradeshow
IMEX America 2025
7 – 9 October 2025
Las Vegas,  America
view website
Tradeshow
IBTM World 2025
18 – 20 November 2025
Barcelona, Spain
view website
Tradeshow
Malaysia Business Events Week 2025
19–22 August 2024
Kuala Lumpur
view website
AIME 2025

10 – 12 February 2025. Melbourne, Australia

view website
register
tradeshow
IMEX Frankfurt 2025

20 – 22 May 2025.
Frankfurt, Germany

view website
register
tradeshow
The Meeting Show

25 – 26 June 2025.
London, United Kingdom

view website
register
tradeshow
Incentive Reward Programmes for Planners and Groups
Pre and Post Event Tour Programmes (For Hosted Buyers/Delegates)
Provision of Pocket Shows/ Cultural Shows To Create a Truly Memorable Event
MyCEB Indonesia Roadshow 2026
18–20 August 2026
Jakarta & Surabaya, Indonesia
The MyCEB Indonesia Roadshow 2026 aims to re-engage the Indonesian market through destination presentations, pre-arranged B2B business matching sessions and a networking dinner. The roadshow focuses on generating quality leads, strengthening strategic partnerships and market visibility, and attracting high-value C&I groups to Malaysia in conjunction with Visit Malaysia Year 2026.


Key Activities
Destination presentation, B2B sessions and networking dinner
Partner
Tourism Malaysia Jakarta Office
Participation
21 sellers, including MyCEB, DMCs, travel agents, state bureaus, hotels and venues.
MyCEB China Roadshow 2026
21–23 September 2026
Chengdu & Chongqing, China
The roadshow provides an opportunity for MyCEB and its Industry Partners to connect with key buyers in China, strengthen business relationships, and showcase Malaysia’s business events offerings and capabilities.


Key Activities
Destination presentation, B2B sessions and networking dinner.
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GOVERNMENT
MOTAC
Malaysia Madani
Visit Malaysia
ASWARA
Balai Seni Lukis Nagara
Hotel Seri Malaysia
Istana Budaya
Islamic Tourism Centre
JKKN
Kraftangan Malaysia
Tourism Malaysia
Warisan
Strategic PartnerS
Industry AssociationS
Asia Convention Alliance
Events Industry Council
IAEE
ICCA
MACEOS
MSAE
PCMA
UFI
UIA
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