Strengthening Cooperation within the Asian Region, MyCEB Enters into Agreement with Asia Convention Alliance

PUTRAYAJA – 2 September 2021: Marking another mutual collaboration for the business events industry, Malaysia Convention & Exhibition Bureau (MyCEB) is proud to officially announce the signing of Memorandums of Understanding (MOU) with Thailand Convention Bureau (TCEB). This is in line with the vision to work on a planned future establishment for Asia Convention Alliance (ACA) together with Thailand Incentive and Convention Association (TICA), Seoul Tourism Organization, and Taiwan External Trade Development Council (TAITRA)

The participating parties were present for the Asia Convention Alliance – Virtual MOU Signing Ceremony on 2 September 2021 live from Bangkok, Thailand with the objective to jointly promote the convention industries in Asia. This alliance is a new initiative by TCEB and TICA with aims to restore the region's convention industry, strengthen relations, and facilitate knowledge exchange between member countries through collaborative ventures. The desired goal is to run more conventions as well as joint conventions organised in the member countries on rotation basis to increase the convention market in the region. Each member is also encouraged to invite other organisations to join the alliance.

Dato' Sri Abdul Khani Daud, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB), said that "The Asia Convention Alliance is indeed a timely initiative by Thailand Convention & Exhibition Bureau or TCEB which MyCEB is delighted to be part of. The signing of MOU with the alliance marks a unique partnership between member destinations who are committed to strengthen its cooperation with the alliance. MyCEB aims to facilitate knowledge exchange and rebuild the business events industry in the region and we strongly believe that together, members of the alliance will rebound from the pandemic and gain confidence from the international market as trusted destinations.

The idea of TCEB and TICA to form the alliance with our Asian counterparts was initiated in December 2020 when we foresaw that the convention market in Asia is the most promising and expected to be on the real verge of recovery sooner due to preceding readiness for short-haul travel and economic stimulus policies of the governments in the region. In going forward, the alliance aims to help local professional conference organisers (PCOs) in each member country build confidence and become prepared to respond to fresh demands of the post-Covid-19 pandemic when businesses and organisations will utilise conventions in gathering advanced knowledge, latest technologies and new experiences to reignite professional and business growth,” stated Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB.

By becoming a member of the Asia Convention Alliance, Malaysia is keen to be part of the collective effort to co-develop business opportunities among the alliance members and strive for the status of sustainable regional convention destination and welcome more members on board towards boosting Asia’s convention industry.


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