PUTRAJAYA – 31 OCTOBER 2023: Malaysia Convention & Exhibition Bureau (MyCEB) is set to embark on an exciting journey at the global Meetings, Incentives, Conferences, Exhibition (MICE) expo, IBTM World in Barcelona, Spain from the 28-30 November 2023. Teaming up with 15 industry champions, which include state bureaus, hotels, tour operators, and convention centres, Team Malaysia is primed to introduce the nation's latest offerings, exceptional capabilities, and the dynamic spirit of the destination to a global audience.

Mr. Zain Azrai Rashid, the Acting Chief Executive Officer of MyCEB, expressed his belief in the significance of IBTM World as a strategic platform for Malaysia to connect with the European and international market. "I have a strong conviction that IBTM World has consistently served as and will remain a vital platform for us, providing access to the European and global markets. We are excited to participate in this event once more and anticipate engaging with prominent global industry leaders."

MyCEB is set to use IBTM World as the international launch platform for its MyTripleE campaign, which is part of the Meet in Malaysia campaign. The MyTripleE campaign is designed to provide support and benefits for the international industry players, similar to what has been offered to domestic industry players.

Mr. Zain also highlighted the impressive growth of Malaysia's business events industry, as evidenced by the substantial number of bid wins and delegates, resulting in a significant economic impact on the country. This indicates Malaysia's strengthening position in the business events industry.

"While 2023 recorded an overwhelming total of 285 business events to be held up until 2023, contributing around 904,000 number of delegates raking in a notable RM4.4 billion in estimated economic impact to the country, it is a good indication that Malaysia is getting a stronger hold of the business events industry," added Mr. Zain.

During their participation in IBTM World, MyCEB and the Malaysian delegation will showcase new products and developments in Malaysia that enhance the country's offerings to the business events industry. The goal is to attract event planners and organizers to choose Malaysia as a destination for meetings, corporate events, incentives groups, conferences, and exhibitions.

Come over to Malaysia Pavilion K55 to know more about the enhanced Meet in Malaysia campaign and MyTripleE programme which is a global promotional campaign to promote Malaysia as a business events destination.

List of Malaysian Delegation at IBTM World alongside MyCEB are as follows:

State Bureaus:
1. Sabah Tourism Board
2. Penang Convention and Exhibition Bureau
3. Business Events Sarawak

Convention Centres:
1) Malaysia International Trade & Exhibition Centre (MITEC)
2) World Trade Centre Kuala Lumpur
3) Borneo Convention Centre Kuching (BCCK)
4) Kuala Lumpur Convention Centre

Hotel with Meeting Facilities:
1) Amari SPICE Penang
2) Sunway Resort Hotel Sdn Bhd
3) Olive Tree Hotel Penang
4) Four Seasons Malaysia (Langkawi & Kuala Lumpur)
5) Mandarin Oriental Kuala LumpurEvent

Product & Service Provider:
1) Malayan Safaris
2) Luxury Tours (Malaysia) Sdn Bhd
3) Asian Trails Malaysia

For more information, please contact:

Farah Annesa bt Jasmi
PR & Communications
Malaysia Convention & Exhibition Bureau (MyCEB)

T: +603 8893 4521
E: W:

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