MyCEB Inducts New Kesatrias To Spearhead Business Events In Malaysia

KUALA LUMPUR, 13 December 2019: The Malaysia Convention & Exhibition Bureau (MyCEB) held its 8th edition of Kesatria Gala Evening at the Pavilion Hotel Kuala Lumpur last night.
The annual event which expresses appreciation and recognition to the nation’s conference ambassadors for the business events industry was attended by over 120 association representatives and industry players.

Having carved its reputation as the authority of the country’s business events industry, MyCEB is known for many strategic and purposeful efforts that has placed Malaysia in the global map as Asia’s Business Events Hub.

One such effort is the long-standing Kesatria Malaysia Programme which is modelled under international conference ambassador programmes.

Speaking at the event themed “Time to Shine”, Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB said that the Kesatria Malaysia Programme was launched in 2012 with the aim to encourage these industry champions to continuously pitch Malaysia to the global business events sector and in turn, be rewarded with stripes as great economic and knowledge contributors for the country.

Every year, MyCEB admits several highly honourable and deserving industry champions into the Programme. With the national bureau turning ten this year, MyCEB would like to introduce four industry champions that will be joining the ranks include:

  1. Mr. Jack Shen Lim, Honorary Treasurer, Malaysian Pharmaceutical Society (MPS)
  2. Prof. Ir. Dr. Dominic Foo, President Elect, Asia Pacific Confederation of Chemical Engineering (APCChE)
  3. Prof. Dr. Harikrishna K.R. Nair, Founding President of Malaysian Society of Wound Care Professionals (MSWCP)
  4. Assoc. Professor Dr. Nazirah Hasnan, President of Malaysian Association of Rehabilitation Physicians (MARP)

Datuk Zulkefli noted the effectiveness of the Kesatria Programme, stating that, “We have successfully developed 145 business events leads, with approximately 223,516 delegates and the potential contribution of RM3.2 billion in economic impact to the country since the commencement of the Kesatria”.

Datuk Zulkefli also revealed, “Drawing from this, 47% of bids were won and supported with 73 secured events, amounting to approximately 113,514 delegates and RM1.5 billion in economic impact. A strong testament of how beneficial the Programme is”.

Kesatria Quotes

“As a pharmacist, being active in professional organisations such as the Malaysian Pharmaceutical Society plays an important part in our career and professional development. Serving as Treasurer of the society has challenged me to grow and deliver the best effort for the benefit of the community. It is now an honour and privilege to be chosen as a Kesatria as it allows me to serve the country I love. My active participation at the international level has broadened my horizons and realise the importance of business and professional events to the country’s development. There exist an urgent and constant need to nurture and grow these events along the lines of the respective industries and I am ever willing to be involved in leads generation to bring such events here”.
- Mr. Jack Shen Lim, Honorary Treasurer, Malaysian Pharmaceutical Society (MPS)

“I am very proud to be a Kesatria. It is not a position given for the title but rather a true recognition of my contributions towards my association and the society. With the joint efforts with my colleagues at the Institution of Engineers Malaysia in securing the 19th Congress of Asia Pacific Confederation of Chemical Engineering in year 2021, we hope to bring in more potential leads for Malaysia. Thanks to MyCEB for making me a Kesatria”.
- Prof. Ir. Dr. Dominic Foo, President Elect, Asia Pacific Confederation of Chemical Engineering (APCChE)

“I have worked with MyCEB in generating leads to bring conferences of my area of expertise to Malaysia including the World Wound Healing Congress. It is a whole new experience to be in an industry such as business events and very eye opening. It is definitely a phenomenon that will continue to grow, and I am glad to be part of it. I look forward to exploring more leads for Malaysia with MyCEB”.
- Prof. Dr. Harikrishna K.R. Nair, Founding President of Malaysian Society of Wound Care Professionals (MSWCP)

“Being a Kesatria is empowering in more than one way. Not only you are with the crème de la crème of the industry champions but at the same time, business events dictate a wide scope of knowledge which every Kesatria can learn from each other and is tied together by MyCEB. It is for us champions to use our expertise beyond our work and benefit Malaysia. I am certainly grateful to have this empowerment”.
- Assoc. Professor Dr. Nazirah Hasnan, President of Malaysian Association of Rehabilitation Physicians (MARP)

To know more about the Kesatria Malaysia Programme, visit MyCEB Programmes.
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