The annual event which expresses appreciation and recognition to the nation’s conference ambassadors for the business events industry was attended by over 120 association representatives and industry players.
Having carved its reputation as the authority of the country’s business events industry, MyCEB is known for many strategic and purposeful efforts that has placed Malaysia in the global map as Asia’s Business Events Hub.
One such effort is the long-standing Kesatria Malaysia Programme which is modelled under international conference ambassador programmes.
Speaking at the event themed “Time to Shine”, Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB said that the Kesatria Malaysia Programme was launched in 2012 with the aim to encourage these industry champions to continuously pitch Malaysia to the global business events sector and in turn, be rewarded with stripes as great economic and knowledge contributors for the country.
Every year, MyCEB admits several highly honourable and deserving industry champions into the Programme. With the national bureau turning ten this year, MyCEB would like to introduce four industry champions that will be joining the ranks include:
- Mr. Jack Shen Lim, Honorary Treasurer, Malaysian Pharmaceutical Society (MPS)
- Prof. Ir. Dr. Dominic Foo, President Elect, Asia Pacific Confederation of Chemical Engineering (APCChE)
- Prof. Dr. Harikrishna K.R. Nair, Founding President of Malaysian Society of Wound Care Professionals (MSWCP)
- Assoc. Professor Dr. Nazirah Hasnan, President of Malaysian Association of Rehabilitation Physicians (MARP)
Datuk Zulkefli noted the effectiveness of the Kesatria Programme, stating that, “We have successfully developed 145 business events leads, with approximately 223,516 delegates and the potential contribution of RM3.2 billion in economic impact to the country since the commencement of the Kesatria”.
Datuk Zulkefli also revealed, “Drawing from this, 47% of bids were won and supported with 73 secured events, amounting to approximately 113,514 delegates and RM1.5 billion in economic impact. A strong testament of how beneficial the Programme is”.
Kesatria Quotes
“As a pharmacist, being active in professional organisations such as the Malaysian Pharmaceutical Society plays an important part in our career and professional development. Serving as Treasurer of the society has challenged me to grow and deliver the best effort for the benefit of the community. It is now an honour and privilege to be chosen as a Kesatria as it allows me to serve the country I love. My active participation at the international level has broadened my horizons and realise the importance of business and professional events to the country’s development. There exist an urgent and constant need to nurture and grow these events along the lines of the respective industries and I am ever willing to be involved in leads generation to bring such events here”.
