MBEW 2025 IGNITES INNOVATION, COLLABORATION, AND CONFIDENCE IN MALAYSIA’S BUSINESS EVENTS FUTURE - Press Release

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KUALA LUMPUR - 4 AUGUST 2025: The Malaysia Convention & Exhibition Bureau (MyCEB) proudly launches the 10th edition of its flagship event, Malaysia Business Events Week (MBEW) 2025, taking place from 4 – 6 August 2025 at the Malaysia International Trade and Exhibition Centre (MITEC).

Officiated by YB Datuk Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture, this milestone event brings together the nation’s top Business Events (BE) professionals, thought leaders, and innovators for three dynamic days of keynotes, expert-led discussions, strategic networking, and immersive experiences that reimagine the future of the industry.

Spicing Up Business Events: A Theme Rooted in Culture and Creativity

Embodying this year’s vibrant theme, “Spicing Up Business Events,” MBEW 2025 draws inspiration from Malaysia’s rich culinary heritage to symbolise the depth, diversity, and boldness the BE industry must embrace.

“Just as spices bring richness and complexity to our cuisine, they also reflect the essential ingredients for successful Business Events. Cinnamon represents Planning, Star Anise for Execution, Cloves for Networking, and Cardamom for Innovation. Together, they embody the energy and creativity MBEW stands for,” said YB Tuan Sivakumar, Chairman of MyCEB.

Key Highlights from MBEW 2025

BE Exchange | 4 August 2025
The event kicks off with BE Exchange, an exclusive business matching platform featuring 40 exhibiting organisations and 40 hosted buyers. Drawing over 450 local and international delegates, the session offers unmatched opportunities for industry players to connect, collaborate, and explore new business avenues.

SPICE Market Networking Session

One of the event’s signature highlights, the SPICE Market Networking Session, transports delegates into the vibrant era of the Melaka Sultanate, recreating the multicultural vibrance of Malaysia’s ancient spice trade. The evening blends cultural heritage with modern networking in an immersive, sensory-rich environment.

“From bartering with ‘international traders’ to envisioning future collaborations, this 10th edition is not only a celebration of our journey but a powerful reminder of what we can achieve together,” shared Miss Tan Mei Phing, CEO of MyCEB.

Programmes That Inspire and Elevate

Across three days, MBEW 2025 features a series of curated programmes designed to empower and educate:

Educational Day: Sessions led by regional and global BE experts sharing trends, case studies, and actionable insights.
Technical Visits: Site tours to strategic venues showcasing Malaysia’s world-class event infrastructure.
Health & Wellness Activities: From hands-only CPR training (in collaboration with the National Heart Association of Malaysia) to dental checks, spine assessments, and shoulder therapy by visually impaired masseuses, delegates are invited to embrace wellness as a pillar of the BE experience.
Interactive Panels & Breakouts: Opportunities for attendees to engage directly with experts on strategies to expand globally, increase competitiveness, and build sustainable BE practices.

Looking Ahead

MBEW 2025 is more than a gathering - it is a call to action for the industry to adapt, evolve, and innovate. By honouring its cultural roots and embracing bold ideas, Malaysia’s Business Events industry is charting a confident path forward, with collaboration, creativity, and community at its core.

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