Malaysia Ready To Beef Up Local Associations’ Pedigree

KUALA LUMPUR, 25 September 2018: Successfully positioned as the preferred destination for business events, Malaysia will welcome the UIA Associations Round Table Asia Pacific 2018 (UIA 2018) from 26-27 September 2018.
Organised by the Union of International Associations (UIA), the notable centennial event is a conference which focuses on development for associations across industries to ensure collective growth. Unlike many events with local organisers as part of the team, UIA 2018 is purely hosted by the Malaysia Convention & Exhibition Bureau (MyCEB) when the Bureau emerged triumph in being awarded last year.

Speaking from the business events perspective, Datuk Zulkefli Hj. Sharif, CEO of MyCEB looked back when the Bureau started nearly a decade ago. "When we started in 2009, we found that local associations are great at what they do and they have a lot of potential to go even further in championing not just a cause but an industry. That is the bar we wanted to raise, consolidate expertise for both their cause and impacting the country in other ways. We injected the business events point of view into our association counterparts by realising their maximum potentials.

UIA 2018 will be another boost to our efforts as it is applicable to associations from all industries." Lots UIA 2018 is slated to showcase Malaysia to 120 international delegates from 15 countries. While the number of arrivals may be minor due to its niche, the value generated is an estimated RM 943,000 in economic total economic value.

UIA 2018 is a golden opportunity for local associations to gain exposure and connect to international decision makers and experts. The increase clout will help the associations' respective industry to stimulate social and economic growth. Presenting the Malaysian hospitality, all delegates will experience Kuala Lumpur pre-event including cooking class at Bijan, one of Kuala Lumpur’s most sought-after Malay restaurant, KL heritage walk, School of Hard Knocks by Royal Selangor as well as the art of Batik making. After which they will proceed post-event to Penang, Sarawak or Sabah.

For more information on UIA 2018, visit To know more about the business events industry, visit


Venue Host
  1. Kuala Lumpur Convention Centre 

Local Partners
  1. Penang Convention & Exhibition Bureau
  2. Sarawak Convention Bureau
  3. Sabah Convention Bureau
  4. Impiana KLCC Hotel
Strategic PartnerS
Industry AssociationS
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