Another notable feature of MyCEB’s participation is the Media Presentation introduction to MyTripleE 2.0, MyCEB’s latest campaign. This strategic support campaign is tailored for the conventions, exhibitions, and corporate incentives segments, providing comprehensive support to event organisers to attract international Business Events to Malaysia, further underscoring Malaysia’s focus on empowering business events.
AIME is known for its dynamic networking opportunities and innovative matchmaking system which attracts over 350 exhibitors, 450 hosted buyers, and 3,200 trade visitors worldwide. It provides a unique platform for MyCEB and its delegation to establish new partnerships, strengthen existing relationships, and promote Malaysia’s competitive advantages as a destination for business events.
“This year’s participation at AIME is pivotal, marking the start of our robust international engagement strategy for 2025. Malaysia’s Business Events industry continues to grow, fueled by world-class infrastructure, exceptional service, and a rich cultural heritage,” said YBhg. Datuk Wira Roslan, Secretary General of MOTAC. “Having participated in AIME since 2011, we’ve witnessed its immense value in elevating Malaysia’s profile and look forward to leveraging this year’s opportunities to secure impactful leads and collaborations.”
