FRANKFURT – 26 May 2022: Malaysia Convention & Exhibition Bureau (MyCEB) will be staging its presence at the 20th IMEX Frankfurt worldwide exhibition happening from 31 May – 2 June 2022 held in Messe, Frankfurt. The national bureau acts as Malaysia’s leading representative partaking a tradeshow to showcase its timely business events’ offerings projecting significant breakthrough in restarting the business events industry amidst endemic times.

Paving the way, MyCEB will be introducing Malaysia’s campaigns and initiatives responsible to revitalise business event activities in 2022 such as the 3R Initiative – Reset, Restart, Responsible, Meet in Malaysia Campaign, and MySafe Business Events Planner. The 3R initiative includes supporting Malaysian companies to maintain membership with international associations, comprehensive upskilling programmes and certification, and provide incentive to international delegates. MyCEB is glorified to share that a list of private sector’s participation from the business events industry is covered under the 3R initiative for this particular trade show.

“Representing Malaysia, I would like to welcome all buyers to the Malaysia stand as MyCEB is committed to partner and support international events which have interest to hold business events in Malaysia. On the ground, we have seen the industry coming back to its full force bustling with wide range of activities from international conferences, trade exhibitions, meetings, incentive and corporate groups happening all over the country,” says Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB.

The pinnacle of MyCEB’s participation lays the essence of the business events economy aimed at knowledge sharing, networking, future research capacity, and showcasing the destination’s reputation all of which leads to boost business opportunities at a global scale. 

Malaysia will be showcasing a strong showing of 9 exhibitors namely World Trade Centre (WTC) Kuala Lumpur, Business Events Sarawak, Borneo Convention Centre Kuching (BCCK), Malaysia International Trade & Exhibition Centre (MITEC), Sabah Tourism Board (STB), Sabah International Convention Centre (SICC), Penang Convention & Exhibition Bureau (PCEB), Setia SPICE Convention Centre and Kuala Lumpur Convention Centre (KLCC).

“This is where the bureau plays its role as the central agency to facilitate and invite more future business events to Malaysia in hope that initiatives such as these will reassure and strengthen both the public and international confidence in Malaysia’s meetings and business events industry, subsequently boosting the recovery of our economy in endemic times,” Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB continues.

IMEX Frankfurt is designed as a powerful platform for business event industry players to come together; display and demonstrate the latest updates and services for over 1500 exhibitors from more than 90 countries.

“Malaysia is ever ready to position itself as the powerhouse for business events. As a matter of fact, for 2022 – 2030, MyCEB has secured a total of 149 business events to be organised in Malaysia. These events are expected to attract an estimated total of 212,386 delegates and generate up to MYR1.3 billion (EUR291.5 mil) in estimated economic impact for the country,” ended Dato’ Sri Abdul Khani.

To find out more about Malaysia and its range of business events offerings at IMEX Frankfurt 2022, visit booth B200 or go to for further information.

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