Malaysia Heads to Barcelona to Woo Business Groups to Malaysia When the International Borders Reopen


BARCELONA, SPAIN, 1 December 2021:Malaysia is once again participating in the annual IBTM World 2021, the leading and biggest global event for the meetings, incentives, conferences, events and business travel industry which will take place at Barcelona, Spain from 29 November – 3 December 2021.

This year will mark the eleventh year of participation at the prominent tradeshow and the first time Malaysia is participating in an international tradeshow physically after the lockdown. Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia will be leading the Malaysian delegation along with other participating partners namely Business Events Sarawak and Sabah Tourism Board.

Chief Operating Officer of MyCEB, Mr. Noor Ahmad Hamid who is also the head of Malaysian delegation said, “IBTM World allows MyCEB to continue promoting Malaysia’s top experiential locations for corporate meetings and incentive travels through the Meet in Malaysia Campaign and specifically the Let’s Meet Tomorrow programme to the European business events market. It helps strengthen and increase Malaysia’s visibility as a preferred business events destination while enabling us to connect with the key players in the business events industry, opportunity to be exposed with various innovative ideas, and to gain insights of the current trends which will help propel Malaysia’s business events industry to the forefront.”

Malaysia team will also be sharing new products and developments available in the country that will enhance the country's offerings to the business events industry as well as entice event planners and organisers to hold their meetings, corporate and incentives groups, conferences and exhibitions.

Come over to Malaysia Booth H17 to know more about the Meet in Malaysia campaign which is a global promotional campaign to promote Malaysia as business events destination offering exciting experiences, value ads and rewards.

Let us move towards BE Greater, Together and Meet in Malaysia


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