MALAYSIA BUSINESS EVENTS STRATEGIC MARKETING PLAN 2021 - 2030

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The Malaysia Business Events Strategic Marketing Plan 2021–2030 emphasizes three strategic axes to expand performance namely OPTIMISATION, FORESIGHT and COMPETITIVENESS. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.

In line with Malaysia’s Shared Prosperity Vision (SPV) 2030, the National Tourism Policy (NTP) 2020–2030 and our Ministry of Tourism, Arts and Culture’s Strategic Plan 2021–2025, the Business Events Strategic Marketing Plan aims to effectively capitalise on our nation’s strengths and opportunities. This is done through robust technologically-driven public relations, sales, marketing and communication implementations, innovation as well as smart partnerships that would boost industry resilience, high-yield economic impacts, benefits beyond tourism and sustainable practices targeting to further elevate Malaysia as preferred business and international sporting events hub in Asia.
VISION
To position Malaysia as one of the world’s preferred business and international sporting events destinations.

MISSION
To deliver a viable portfolio of business and international sporting events that would enhance Malaysia’s profile internationally and attract high-yield visitors into the country.
VISION
To position Malaysia as one of the world’s preferred business and international sporting events destinations.
MISSION
To deliver a viable portfolio of business and international sporting events that would enhance Malaysia’s profile internationally and attract high-yield visitors into the country.
GOALS

Malaysia Business Events Strategic Marketing Plan 
2021–2030 undelines six goals:
  1. Malaysia to increase significant share of hosting business and international sporting events taking place in Asia.
  2. Malaysia will become Asia’s top 5 business events powerhouse by 2030.
  3. The business events industry will contribute significant economic impact, direct contribution to the economy and national GDP.
  4. Malaysia business and international sporting events industry will be yield-driven.
  5. Business events as key element in ministries and government agencies by 2030.
  6. Business events to connect and boost investment opportunities.


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MALAYSIA BUSINESS EVENTS STRATEGIC MARKETING PLAN

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