Malaysia Convention & Exhibition Bureau (MyCEB) is a non-profit organisation established in 2009 by the Ministry of Tourism and Culture Malaysia to grow the country’s business tourism industry.
The inception is in line with Malaysia’s Economic Transformation Programme (ETP) to elevate the country to be developed-nation status by year 2020.  

MyCEB aims to further strengthen Malaysia’s global appeal and position as the leading destination for international meetings, incentives, conventions, trade exhibitions and major events.  

The bureau identifies potential business event leads, facilitates bidding processes, promotes government and industry collaborations, as well as provides event support and marketing services, including consultation on local products and services. 
As the national bureau, MyCEB acts as a catalyst for product and industry developments. 
  • To deliver a viable portfolio of international business and major events to attract visitors to Malaysia and enhance the country’s profile internationally, as well as to maximise the economic, social and environmental benefits of events that take place in Malaysia.
  • To lead the development of Asia’s highest performance events industry.
  • To be recognised as Asia’s model bureau – the leading edge in terms of success, professionalism, best practices and business impact.
  • To position Malaysia as one of the world’s preferred business and major events destination.
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