CORPORATE OVERVIEW
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MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market.
A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
VISION
  • To deliver a viable portfolio of international business and major events to attract visitors to Malaysia and enhance the country’s profile internationally, as well as to maximise the economic, social and environmental benefits of events that take place in Malaysia.
  • To lead the development of Asia’s highest performance events industry.
MISSION
  • To be recognised as Asia’s model bureau – the leading edge in terms of success, professionalism, best practices and business impact.
  • To position Malaysia as one of the world’s preferred business and major events destination.
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GOVERNMENT
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