How to Do More With CSR
How to Do More With CSR
Go, meet, depart, repeat! You mean, that’s it? Often delegates return home, unload baggage, get rid of the laundry, browse over tons of conference materials, forgot souvenirs and maybe ponder “so, besides footprints in the sand, what did I leave behind?”. Boston Consulting Group’s Total Societal Impact paper suggested that corporate leaders are beginning to look at the impact of business strategy on the triple bottom line of people, planet and profits. Motivational author Daniel Pink in his TED Talk about the puzzle of motivation expounded that “in turbulent times, people get serious about finding meaning.” Doesn’t that ring out truths in the MICE industry?
The Power of Meaningful Purpose
Conferences, seminars and events happen almost every hour every day somewhere around the world. For participants and delegates this powerful amalgamation of energy is seeing a wave of change in values. It’s simply called CSR. Defined as a voluntary commitment to ecological, economical and social sustainability within the scope of business activities that goes beyond the statutory regulations. In short, leave behind a positive mark and take home a sense of accomplishment and renewed inspiration. In plain English, to do more beyond the convention venue.

The new mantra echoing at MICE destinations and venues is to find ways to connect delegates and participants to a world of unique experiences that they can't unload off from their hearts and minds that easily when they are back in their home country. True blooded CSR is not camouflaged as another photo opportunity.

Hands-On Awareness Changes Perspectives
So, how can having a CSR component in MICE make a difference? Firstly, organisers and corporations have to think beyond the event and set their sights on the community of the host destination. Hands-on CSR initiatives will take delegates and participants right into the fabric of the community. Such collaborative efforts that can empower local communities and support local economies on 'matters that matters', ranging from environmental awareness, humanitarian concerns to social service.

As for corporations, CSR initiatives sow the seeds to germinate a culture of compassion amongst employees besides enforcing team spirit, cultivating leadership, inspiring individualism and optimising strengths towards a common goal.

Do More with MyCEB CSR Programmes
For MICE planners and corporations who want to 'walk the talk' and incorporate CSR initiatives into their programmes, contact MyCEB ( Malaysia Convention & Exhibition Bureau), the 'cheer leader' and 'team leader' for all your CSR efforts in Malaysia.

You will be surprised at the interesting choices of programmes available that will allow your participants to embrace communities and touch lives. For example, the 'Unwind with A Cause' initiative that empowers the visually handicapped community in Malaysia, the 'Build A Cycle Of Smile' initiative that harnesses teamwork to assemble bicycles for children's homes, and the 'Let's Meet & Green' initiative that encourages tree-planting at a forest reserve enclosure. Caring Hand-In-hand With Malaysia Have fun, feel good, give back, repeat! That’s what makes MICE in Malaysia more meaningful. Corporations can leverage on CSR values as a competitive advantage. While participants on an individual level will cherish an enlightened perspective to share, and to inspire, the CSR spirit of 'do more, do good' … for generations to come.

Caring Hand-In-hand With Malaysia
Have fun, feel good, give back, repeat! That’s what makes MICE in Malaysia more meaningful. Corporations can leverage on CSR values as a competitive advantage. While participants on an individual level will cherish an enlightened perspective to share, and to inspire, the CSR spirit of ‘do more, do good’ … for generations to come.
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