ASEAN MICE VENUE STANDARDS
Overview

The ten ASEAN member countries, namely Brunei Darussalam, Cambodia, Indonesia, Laos PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam, have considered the standardisation of tourism services essential for enhancing quality of tourism products and services, as well as promoting responsible management among tourism businesses and stakeholders in the region.
ASEAN has created seven tourism standards under the auspices of ASEAN National Tourism Organisations which are: 
  1. ASEAN Green Hotel Standard 
  2. ASEAN Spa Services Standard 
  3. ASEAN Clean Tourist City Standard 
  4. ASEAN Community Based Tourism Standard 
  5. ASEAN Homestay Standard 
  6. ASEAN Public Toilet Standard 
  7. ASEAN MICE Venue Standard 

ASEAN MICE Venue Standard (AMVS) allows all member states to have guidelines to make their property competitive and are able to join hands in providing quality Business Events (also known as MICE - Meeting, Incentive, Convention and Exhibition) venues to the visitors, making ASEAN a competitive Business Events region.

AMVS covers three (03) categories: 
  • 2017: Meeting/Conference Venue or Room in Hotel / Resort Setting 
  • 2018: Exhibition Venue 
  • 2019: Event Venue
Criteria
The 3 ASEAN MICE Venue Standards (AMVS) are Physical Setting (32 indicators), Technology (10 indicators) and Service (13 indicators). There are altogether 55 indicators and these indicators aim to focus on the standards of a meeting venue within a hotel setting.
Benefits & Privileges
  • Issued with an ASEAN MICE Venue Standards certificate, logo and plaque to be displayed on the premises
  • Will be promoted in the ASEAN Organisation Official website (http://www.asean.org)
  • Will be promoted at ASEAN and international tourism events, festivals and forums
  • Priority listing on National Tourism Organisation’s websites and brochures
  • Priority given to participate in national and international tourism fairs organised by National Tourism Organisations.
Validation Period
  • The proposed validity period is three (03) years
  • Certified Business Events venues will be reassessed every three (03) years to renew their certificates. This will enable the National Assessment Committee (NAC) for all ASEAN Tourism Standards to update and monitor the performance of certified MICE venues to ensure that they maintain their quality and standard as specified in AMVS
Method of Assessment
Method of Assessment:
Evidence:
InterviewInterview records
Document ReviewRelated documents
InspectionPhotographs and/or written comments
Audit Process for AMVS
List of The ASEAN MICE Venue Standard (AMVS) Recognition Awardees:
Sunway Putra Hotel Kuala Lumpur
100 Jalan Putra, Chow Kit, 50350, 
Kuala Lumpur, Malaysia 
Tel: +603 4040 9888
Fax: +603 4043 0700 
Website: www.putra.sunwayhotels.com

Shangri-La’s Rasa Sayang Resort & Spa 
Batu Feringghi Beach, Penang, 11100, Malaysia 
Tel: +604 888 8888
Fax: +604 881 1800 
Website: www.shangri-la.com/penang/rasasayangresort

Bukit Gambang Resort City, Pahang 
Bukit Gambang Resort City, 26300 
Gambang, Kuantan Pahang  
Tel: +609 548 8000
Website: www.bgrc.com.my
Pullman Hotel & Resort, Kuching Sarawak 
1A Jalan Mathies, 93100 Kuching, Sarawak 
Tel: +6082 222 888
Fax: +6082 222 999 
Website: www.pulmankuching.com

Nexus Resort & Spa Karambunai, Sabah 
Sepanggar Bay, Locked Bag 1oo, Sabah, 
88993 Kota Kinabalu, Malaysia 
Tel: +6088 480 888
Fax: + 6088 412 028 
Website: www.nexusresort.com 
For more information about the ASEAN MICE Venue Standards, please contact:
 
JENNIFER ONG
Industry & Product Development Manager


T: +603 2264 3000 
F: +603 2276 4092  
E: jennifer@myceb.com.my


MALAYSIA CONVENTION & EXHIBITION BUREAU

Level 20, Menara 2, Menara Kembar Bank Rakyat, No. 33, Jalan Rakyat, 50470, Kuala Lumpur, Malaysia

MALAYSIA CONVENTION & EXHIBITION BUREAU
Level 20, Menara 2, Menara Kembar Bank Rakyat, No. 33, Jalan Rakyat, 50470, Kuala Lumpur, Malaysia
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